Case Study – DaCapo Coffee’s Digital Growth
At Easy Street Social, we love helping local businesses shine online. One of our favorite projects has been working with DaCapo Coffee, a community-focused coffee shop with locations in Temperance and Lambertville, Michigan.
The Challenge
DaCapo Coffee had an incredible in-store experience and a loyal customer base, but they needed to reach new audiences. Their goals were simple:
- Increase online visibility in Toledo, Temperance, and Lambertville
- Build a consistent social media presence
- Use seasonal campaigns to drive in-store traffic
- Show up on Google Maps and local search when people searched “coffee near me”
The Solution
Our team designed a full-stack local marketing plan:
- Social Media Management – Branded posts, seasonal promotions, and engaging video reels (like their popular Flyghts campaigns).
- Paid Advertising – Targeted Facebook & Instagram ads that reached thousands of new coffee lovers in Northwest Ohio and Southeast Michigan.
- Google Business Profile Optimization – Updated DaCapo’s GBP with fresh photos, descriptions, and keywords like “coffee shop Temperance” and “Lambertville café.”
- SEO Enhancements – Strengthened their online presence so they rank for searches like coffee Temperance MI and Toledo seasonal drinks.
The Results
Within the first 90 days, DaCapo Coffee saw measurable improvements:
- +175% increase in Instagram engagement
- 20,000+ new impressions from targeted Facebook ads
- Consistent new customer mentions: “I saw this online and had to try it!”
- Improved local search visibility → DaCapo now ranks in the top results for “coffee near Temperance” and “Lambertville coffee shop.”
Why This Partnership Works
DaCapo Coffee continues to thrive because of a shared vision: bringing people together. By blending their creativity with our AI-powered marketing strategies, local SEO expertise, and social media campaigns, we’ve built a marketing engine that keeps fueling growth.
“Easy Street Social has helped us connect with more people in Toledo and Temperance than ever before. Customers mention our social posts daily, and we’re proud of the results.” – DaCapo Coffee Team
Conclusion
DaCapo Coffee’s success is proof that local businesses can dominate online with the right digital strategy. Whether it’s social media, SEO, or local ads, Easy Street Social builds campaigns that turn engagement into foot traffic and sales.
Want results like DaCapo Coffee?
📞 Contact Easy Street Social today and let’s grow your business in Toledo, Temperance, or Lambertville.