Law Firm Marketing Services

AI-powered legal marketing that generates qualified leads, builds your reputation, and fills your calendar with ideal clients—created by experts with 15+ years of attorney marketing experience.

Stop losing cases to competitors with better online presence. We help law firms dominate local search, build authority through content, and generate consistent, high-quality leads.

Your calendar should be full of ideal clients. Let’s make it happen.

Get Your Free Law Firm Marketing Consultation

Why Law Firm Marketing Is Different

The Legal Marketing Reality

96% of people seeking legal advice use a search engine.

Your online presence directly determines whether potential clients find you or your competitors.

88% of consumers trust online reviews as much as personal recommendations.

Your reputation online is your reputation, period. One negative review can cost you tens of thousands in lost cases.

75% of people never scroll past the first page of search results.

If you’re not ranking on page one for your practice areas, you’re invisible to potential clients.

What You’re Losing Without Marketing

❌ Empty Calendar: Competitors with better marketing get the cases while you wait for referrals❌ Low-Quality Leads: Chasing unqualified prospects who can’t afford your services❌ Price Competition: Without authority positioning, you’re forced to compete on price❌ Referral Dependency: Your business growth is limited by your network size❌ Negative Reviews: Without reputation management, bad reviews dominate your online presence

What You Gain With Law Firm Marketing

✅ Full Calendar: Consistent flow of qualified leads in your target practice areas✅ Higher Case Values: Authority positioning attracts clients who value expertise✅ Premium Fees: Strong brand allows you to charge what you’re worth✅ Predictable Growth: Marketing systems replace unpredictable referrals✅ Market Authority: Position yourself as the go-to expert in your practice area

Our Law Firm Marketing Services

Legal SEO & Local Search

Rank #1 for the keywords potential clients search when they need your legal services.

Target Keywords by Practice Area:

Personal Injury:

“personal injury lawyer [city]”
“car accident attorney [city]”
“slip and fall lawyer near me”
“medical malpractice attorney [city]”
“wrongful death lawyer [city]”

Family Law:

“divorce lawyer [city]”
“child custody attorney [city]”
“family law attorney near me”
“divorce attorney [city]”

Criminal Defense:

“criminal defense lawyer [city]”
“DUI attorney [city]”
“criminal lawyer near me”

Estate Planning:

“estate planning attorney [city]”
“will and trust lawyer [city]”
“probate attorney [city]”

Business Law:

“business attorney [city]”
“contract lawyer [city]”
“corporate lawyer [city]”

SEO Services:

Practice area keyword research and strategy
Website optimization (titles, meta descriptions, headers)
Practice area landing pages
Location-specific pages for each service area
Legal blog content (case studies, legal guides, FAQ)
Local citation building (Avvo, Justia, FindLaw, Martindale)
Google Business Profile optimization
Schema markup for legal services
Mobile optimization
Backlink building from legal directories

Content Strategy:

4-8 blog posts per month (depending on package)
Practice area guides and resources
FAQ content answering common legal questions
Case result pages (within ethical guidelines)
Attorney bio optimization
Location-specific content

Results You Can Expect:

First-page rankings for 30-60 legal keywords
200-500% increase in organic website traffic
50-150 qualified leads per month
Higher visibility in Google Maps
Improved local reputation

Pricing: Starting at $2,000/month

Improve Your Law Firm SEO →

Google Business Profile Optimization for Attorneys

Dominate “near me” searches and appear at the top when potential clients search for legal services.

What We Do:

Complete profile setup and optimization
Keyword-rich business description emphasizing practice areas
Category optimization (lawyer, attorney, specific practice areas)
Professional photos (office, team, community involvement)
Regular posts (4-6 per month) with legal tips and updates
Review generation and response strategy
Q&A management with common legal questions
Service area optimization
Hours and holiday updates
Appointment booking integration

Legal-Specific Optimization:

Practice area emphasis in description
Bar association memberships highlighted
Years of experience and credentials
Case results and testimonials (within ethical guidelines)
Free consultation offers
Emergency availability (if applicable)

Results You Can Expect:

Top 3 rankings for “[practice area] lawyer near me” searches
50-100% increase in Google Maps visibility
40-80% increase in phone calls
30-60% increase in direction requests
More 5-star reviews from satisfied clients

Pricing: Included in all law firm marketing packages

Optimize Your Google Profile →

Law Firm Website Design

A professional, mobile-friendly website that establishes authority, builds trust, and converts visitors into clients.

Website Features:

Mobile-responsive design (70% of legal searches are mobile)
Practice area pages with detailed service descriptions
Attorney bios with credentials and experience
Case results and testimonials (ethically compliant)
Legal blog with valuable content
Free consultation request forms
Click-to-call phone number (prominent placement)
Live chat integration (optional)
Client portal integration (optional)
Location and contact information
FAQ sections for each practice area
Video testimonials and attorney introductions

Design Elements:

Professional design establishing trust and authority
Fast loading speed (critical for mobile users)
SEO-optimized structure
ADA compliant for accessibility
Secure (SSL certificate)
Easy content management (WordPress)
Lead capture forms on every page
Clear calls-to-action

Legal Compliance:

State bar association compliance
Proper disclaimers and disclosures
Ethical advertising guidelines
Privacy policy and terms of service
Attorney advertising rules compliance

Results You Can Expect:

50-80% increase in consultation requests
40-60% increase in phone calls
Lower bounce rates and longer visits
Professional brand presentation
Better conversion from paid advertising

Pricing: $5,000-$20,000 (one-time) + $350-$750/month maintenance

Get a Law Firm Website →

Content Marketing for Law Firms

Establish authority, educate potential clients, and rank higher in search with strategic content.

Content Types:

Legal Blog Posts:

Practice area guides (“What to Do After a Car Accident”)
Legal process explanations (“How Long Does a Divorce Take in Ohio?”)
Common legal questions answered
Case law updates and analysis
Legal tips and preventive advice
Local legal news and commentary

Practice Area Content:

Comprehensive practice area guides
Service page copy that converts
FAQ sections addressing common concerns
Case study pages (within ethical guidelines)
Legal resource libraries

Lead Magnets:

Free legal guides (downloadable PDFs)
Legal checklists and templates
Case evaluation tools
Legal rights guides

Email Content:

Monthly legal newsletters
Practice area updates
Firm news and announcements
Legal tips and resources

Video Content:

Attorney introductions
Legal explainer videos
Client testimonial videos
FAQ video series
Virtual office tours

Results You Can Expect:

1,000-5,000 monthly blog visitors
20-50 leads per month from content
Higher search rankings for practice area keywords
Established authority in your practice areas
Growing email list for nurturing

Pricing: Starting at $1,500/month

Get Law Firm Content →

Social Media Management for Attorneys

Build your reputation, demonstrate expertise, and stay top-of-mind with potential clients.

Platform Strategy:

LinkedIn (Primary Platform for Attorneys):

Professional thought leadership content
Legal insights and analysis
Case results and firm news
Attorney spotlights and achievements
Industry networking and engagement
Connection with referral sources

Facebook:

Community engagement
Client testimonials and reviews
Legal tips and education
Firm culture and team spotlights
Local event participation

Instagram:

Behind-the-scenes firm culture
Attorney profiles
Legal tips in visual format
Community involvement
Client success stories (with permission)

YouTube:

Legal explainer videos
FAQ video series
Attorney introductions
Client testimonials

Content Types:

Legal tips and educational content
Case results and success stories (ethically compliant)
Attorney achievements and recognitions
Firm news and announcements
Community involvement and sponsorships
Legal news commentary
Client testimonials (with permission)
FAQ responses

Posting Frequency:

15-30 posts per month (depending on package)
Daily LinkedIn activity and engagement
2-4 videos per month (Premium package)
Regular Instagram stories

Results You Can Expect:

1,000-3,000 professional connections/followers in 12 months
Increased referrals from other attorneys
10-20 leads per month from social media
Enhanced professional reputation
Stronger community presence

Pricing: Starting at $1,200/month

Start Social Media Management →

Online Reputation Management for Attorneys

Generate 5-star reviews, respond to feedback professionally, and build a reputation that attracts ideal clients.

Reputation Services:

Review generation campaigns (ethically compliant)
Automated review request system
Review monitoring across all platforms
Professional review responses (positive and negative)
Reputation repair for existing negative reviews
Competitor reputation analysis
Monthly reputation reports
Crisis management for negative publicity

Platforms We Monitor:

Google Business Profile
Avvo
Lawyers.com
Justia
Martindale-Hubbell
Facebook
Better Business Bureau
State bar websites
Industry-specific review sites

Review Generation Strategy:

Post-case email requests (timing optimized)
Client satisfaction surveys
Staff training on requesting reviews
Ethical compliance with bar rules
Follow-up sequences for happy clients

Ethical Compliance:

State bar association rules compliance
No incentives for reviews (per bar rules)
Proper disclaimers on testimonials
Honest representation of results
Privacy protection for clients

Results You Can Expect:

8-15 new 5-star reviews per month
Improved overall rating (4.7+ stars)
Professional responses to all reviews
Reduced impact of negative reviews
Higher conversion from review readers

Pricing: Starting at $750/month

Build Your Reputation →

Pay-Per-Click Advertising for Law Firms

Generate immediate leads while your SEO builds with targeted Google Ads and social media advertising.

PPC Services:

Google Ads (Search):

Practice area keyword targeting
Location-based targeting
Ad copy emphasizing experience and results
Landing page optimization
Conversion tracking and optimization
Negative keyword management
Bid strategy optimization
Monthly reporting and analysis

Google Local Services Ads:

Google Screened verification
Pay-per-lead model
Top-of-search placement
Background check and licensing verification
Review integration

Facebook/Instagram Ads:

Demographic and interest targeting
Retargeting website visitors
Lead generation campaigns
Video ad campaigns
Lookalike audience targeting

Remarketing:

Website visitor retargeting
Email list retargeting
Video view retargeting
Engagement retargeting

Ad Budget Management: We recommend minimum ad spend of $2,000-$5,000/month for competitive practice areas like personal injury, family law, and criminal defense.

Results You Can Expect:

30-100 leads per month (depending on practice area and budget)
$100-$500 cost per lead (varies by practice area)
10-30% conversion rate from lead to consultation
3-5x ROI on ad spend
Immediate lead generation while SEO builds

Pricing: 15-20% of monthly ad spend (minimum $750/month management fee)

Start PPC Advertising →

Email Marketing for Law Firms

Nurture leads, stay top-of-mind with referral sources, and bring back past clients for new matters.

Email Campaigns:

Lead Nurturing:

Welcome series for new leads
Educational content series by practice area
Case study and success story emails
Free consultation reminders
Legal tips and resources

Client Communication:

Case status updates
Post-case follow-up
Referral requests
Client satisfaction surveys
Birthday and anniversary emails

Referral Source Nurturing:

Monthly attorney newsletters
Case result updates
Legal analysis and insights
Firm news and achievements
Referral appreciation

Past Client Reactivation:

Annual check-ins
New service announcements
Legal updates affecting past clients
Referral requests

List Building:

Website lead magnets (free legal guides)
Consultation request forms
Blog subscription
Webinar registrations
Free case evaluations

Results You Can Expect:

1,000-5,000 subscribers in first 12 months
25-35% open rates
5-10% click-through rates
10-20 leads per month from email
Increased referrals from past clients and attorneys

Pricing: Starting at $750/month

Start Email Marketing →

Law Firm Marketing Success Story

Riley Firm – Toledo, Ohio

Practice Areas: Personal Injury, Workers’ Compensation, Social Security DisabilityLocation: Toledo, OhioChallenge: Established firm needed to reduce reliance on referrals and generate consistent, high-quality leads online.

The Situation: Riley Firm had strong case results and satisfied clients but relied heavily on attorney referrals and word-of-mouth. They had minimal online presence, no SEO strategy, and were invisible in local search. They needed a predictable lead generation system.

Our Strategy:

1. Legal SEO & Local Search

Comprehensive keyword research for personal injury, workers’ comp, and disability
Practice area landing pages optimized for conversion
Location-specific pages for all service areas
Legal blog content (2-4 posts per month)
Local citation building on legal directories
Backlink building from legal and local sources

2. Google Business Profile Optimization

Complete profile optimization with practice area focus
Professional photos of office and team
Regular posts (4 per month) with legal tips
Review generation strategy
Q&A management

3. Website Redesign & Optimization

Modern, mobile-friendly design
Practice area pages with detailed information
Attorney bios highlighting experience
Case results page (ethically compliant)
Free consultation forms on every page
Click-to-call functionality
Live chat integration

4. Content Marketing

4 blog posts per month answering common legal questions
Practice area guides and resources
FAQ content for each practice area
Case study content
Legal rights guides

5. Online Reputation Management

Review generation campaigns
Professional responses to all reviews
Reputation monitoring across platforms
Avvo and Lawyers.com profile optimization

6. Email Marketing

Lead nurturing sequences
Monthly legal newsletter
Referral source communication
Past client reactivation campaigns

The Results:

SEO & Organic Traffic:

First-page rankings for 45+ legal keywords including “personal injury lawyer Toledo,” “workers comp attorney Toledo,” “disability lawyer Ohio”
450% increase in organic website traffic
3,500+ monthly visitors from organic search
Average position 3.2 for target keywords

Lead Generation:

150+ qualified leads per month (vs. 20-30 before)
40-60 consultation requests per month
15-25 new cases per month from marketing
$500-$800 cost per case (excellent for personal injury)

Google Business Profile:

Top 3 ranking for “personal injury lawyer near me” and related searches
120+ 5-star reviews (vs. 15 before)
85% increase in phone calls from Google
70% increase in direction requests

Website Performance:

8.5% conversion rate (vs. 2% before)
4:15 average session duration (high engagement)
35% bounce rate (vs. 65% before)
Mobile traffic: 72% of total traffic

Email Marketing:

2,400+ subscribers (attorneys, past clients, leads)
32% open rate on newsletters
8% click-through rate
10-15 leads per month from email campaigns

Business Impact:

500% increase in new cases from online marketing
$2.4M+ in additional case value in first 12 months
Reduced reliance on referrals from 80% to 40% of cases
Predictable lead flow allowing strategic hiring
Hired 2 additional attorneys and 3 support staff
Expanded to second office location

ROI:

Marketing investment: $4,500/month ($54,000/year)
Additional case value: $2.4M+
ROI: 44x (4,400% return)

“Easy Street Social transformed our practice. We went from hoping for referrals to having a predictable system that generates 150+ qualified leads every month. We’ve been able to hire more attorneys, expand our office, and take on the cases we want to take. Best investment we’ve ever made.” — Riley Firm Managing Partner

View Full Riley Firm Case Study →

Law Firm Marketing Packages

Starter Attorney Package – $2,500/month

Perfect for solo practitioners and small firms building their online presence.

Included:

Legal SEO: Keyword research, on-page optimization, 4 blog posts/month
Google Business Profile: Complete optimization, 4 posts/month, review management
Content Marketing: 4 blog posts/month, practice area content
Reputation Management: Review monitoring and responses
Monthly Reporting: Traffic, rankings, leads, conversions

Best For:

Solo practitioners
Small firms (2-5 attorneys)
Single practice area focus
Building initial online presence

Expected Results:

30-50 qualified leads per month
First-page rankings for 15-25 keywords
10-20 consultation requests per month
5-10 new cases per month
200-300% increase in website traffic

Get Started with Starter Package →

Professional Attorney Package – $4,500/month

Our most popular package for established firms ready to dominate their market.

Everything in Starter, plus:

Enhanced SEO: 8 blog posts/month, local citation building, backlink building
Social Media Management: 20 posts/month (LinkedIn, Facebook), professional networking
Email Marketing: Monthly newsletter, lead nurturing, 1,000+ list building
Enhanced Reputation: Proactive review generation, multi-platform monitoring
Landing Page Optimization: A/B testing, conversion rate optimization
Bi-Weekly Strategy Calls: Performance review and strategy adjustments

Additional Features:

Priority response time
Dedicated account manager
Advanced analytics and reporting
Competitive analysis
Quarterly strategy planning

Best For:

Established firms (5-15 attorneys)
Multiple practice areas
Competitive markets
Firms focused on growth

Expected Results:

80-120 qualified leads per month
First-page rankings for 40-60 keywords
30-50 consultation requests per month
15-25 new cases per month
400-600% increase in website traffic
1,000-2,000 email subscribers

Get Started with Professional Package →

Premium Attorney Package – $7,500/month

Comprehensive marketing solution for firms competing at the highest level.

Everything in Professional, plus:

Complete SEO: 12 blog posts/month, advanced link building, PR outreach
Full Social Media: 30 posts/month, video content, LinkedIn networking campaigns
Advanced Email: Weekly campaigns, segmentation, automation, 3,000+ list building
Video Marketing: Professional video production (2 per month), YouTube channel management
Pay-Per-Click Advertising: Google Ads and Facebook/Instagram Ads management (ad spend separate)
PR & Media: Press releases, media outreach, legal commentary opportunities
Weekly Strategy Calls: Continuous optimization and planning
Conversion Rate Optimization: Advanced testing and optimization

Premium Features:

Dedicated marketing team
Professional photography and videography
Media training and PR support
Crisis management
Competitive intelligence reports
Multi-location support

Best For:

Large firms (15+ attorneys)
Multi-location firms
Highly competitive practice areas (personal injury, medical malpractice)
Firms with aggressive growth goals

Expected Results:

150-250 qualified leads per month
Dominant search rankings across all practice areas
60-100 consultation requests per month
30-50 new cases per month
600-1000% increase in website traffic
3,000-5,000 email subscribers
Media coverage and thought leadership positioning

Get Started with Premium Package →

Law Firm Marketing Process

Phase 1: Discovery & Strategy (Weeks 1-2)

We learn everything about your firm to create a winning marketing strategy.

Discovery Activities:

Firm assessment and practice area analysis
Target client profile development
Competitor analysis (local and online)
Current marketing audit
Website and SEO audit
Goal setting and KPI definition
Budget allocation strategy
Ethical compliance review

Deliverable: Complete marketing strategy document and 90-day action plan

Phase 2: Foundation Building (Weeks 3-6)

We set up all marketing channels and optimize your online presence.

Setup Activities:

Website optimization or redesign (if needed)
Google Business Profile optimization
Legal directory profile optimization (Avvo, Justia, Martindale)
Social media profile setup and branding
Email marketing platform setup
Analytics and tracking implementation
Review generation system setup
Initial content creation

Deliverable: All marketing channels live and optimized

Phase 3: Content & SEO Launch (Months 2-3)

We launch content marketing and SEO campaigns to build authority and rankings.

Launch Activities:

Blog content publishing (4-12 posts/month)
Practice area page optimization
Location page creation
Legal directory submissions
Social media posting begins
Email campaigns launch
Review generation campaigns
Local citation building

Deliverable: Active content marketing and SEO campaigns

Phase 4: Lead Generation & Optimization (Months 4-6)

We optimize campaigns and scale lead generation.

Optimization Activities:

Performance analysis and reporting
Conversion rate optimization
A/B testing of landing pages and CTAs
PPC campaign launch (if applicable)
Content strategy refinement
Link building campaigns
Social media advertising (if applicable)
Email segmentation and automation

Deliverable: Optimized lead generation system

Phase 5: Scale & Dominate (Months 6+)

We scale what’s working and help you dominate your market.

Scaling Activities:

Expand successful campaigns
Launch new practice area marketing
Geographic expansion (if applicable)
Advanced automation implementation
Thought leadership development
Media and PR campaigns
Referral partner marketing
Multi-location expansion (if applicable)

Deliverable: Sustainable, scalable marketing system generating predictable leads

Frequently Asked Questions

General Questions

Q: How long does it take to see results from law firm marketing? A: Most firms see initial results within 60-90 days (improved rankings, increased traffic, more leads). Significant lead generation typically occurs within 4-6 months as SEO compounds. PPC can generate immediate leads while SEO builds.

Q: Do you work with all practice areas? A: Yes. We work with personal injury, family law, criminal defense, estate planning, business law, real estate law, immigration, bankruptcy, and all other practice areas.

Q: Can you help with multiple office locations? A: Absolutely. We have experience managing marketing for multi-location law firms. Pricing scales based on number of locations and markets.

Q: Do you require long-term contracts? A: We offer both month-to-month (60-day notice) and discounted 6-month or 12-month contracts. Most clients stay 2-5+ years because results compound over time.

Q: Is your marketing compliant with state bar rules? A: Yes. All our marketing strategies comply with attorney advertising rules and ethical guidelines. We stay current with state bar regulations and ensure all content meets compliance requirements.

Services & Strategy

Q: Do you handle website design for law firms? A: Yes. We design professional, mobile-friendly, SEO-optimized websites specifically for law firms. Pricing ranges from $5,000-$20,000 depending on size and features.

Q: Can you help with Google Ads for attorneys? A: Yes. We manage PPC campaigns for law firms including Google Ads, Google Local Services Ads, and social media advertising. Management fee is 15-20% of ad spend.

Q: Do you create video content? A: Yes. Premium packages include professional video production. We create attorney introduction videos, FAQ videos, testimonial videos, and educational content.

Q: What if we already have a website? A: We can work with your existing website and optimize it for better performance, or we can design a new one if needed.

Q: How do you handle review generation ethically? A: We follow all state bar rules regarding testimonials and reviews. We never incentivize reviews, always include proper disclaimers, and ensure compliance with attorney advertising rules.

Results & ROI

Q: How do you measure success? A: We track website traffic, search rankings, leads, consultation requests, new cases, cost per lead, cost per case, and overall ROI. Monthly packages include detailed reporting.

Q: What kind of ROI can we expect? A: Most firms see 5-20x ROI within 12 months. For example, a $4,500/month investment typically generates 80-120 leads/month, resulting in 15-25 new cases worth $300k-$1M+ annually.

Q: How many leads will we get? A: Results vary by practice area, location, and package level. On average:

Starter Package: 30-50 leads/month
Professional Package: 80-120 leads/month
Premium Package: 150-250 leads/month

Q: What’s the typical cost per lead? A: Organic leads (SEO, content): $50-$150 per lead

PPC leads: $100-$500 per lead (varies by practice area)
Overall blended cost: $75-$250 per lead

Q: What if we don’t see results? A: We provide monthly reporting and strategy adjustments. If something isn’t working, we pivot quickly. Our goal is measurable business growth, and we’re committed to achieving it.

Practice Area Specific

Q: Do you specialize in personal injury marketing? A: Yes. Personal injury is one of our most successful practice areas. We understand the competitive landscape and have proven strategies for generating high-quality PI leads.

Q: Can you help with family law marketing? A: Absolutely. We have extensive experience with divorce, child custody, and family law marketing. We understand the sensitive nature and create appropriate messaging.

Q: Do you work with criminal defense attorneys? A: Yes. We help criminal defense attorneys rank for DUI, drug charges, assault, and other criminal defense keywords while maintaining ethical compliance.

Q: What about estate planning marketing? A: Yes. We help estate planning attorneys attract clients through educational content, SEO, and targeted advertising.