Content Creation Services
AI-powered content that attracts customers, builds your brand, and drives real business results—created by experts with 15+ years of digital marketing experience.
Stop struggling to create content that gets ignored. We create high-quality blog posts, social media content, website copy, and marketing materials that engage your audience and generate leads.
Your competitors are posting content daily. Are you?
Get Your Free Content Strategy Consultation
Why Content Creation Matters for Your Business
The Content Marketing Reality
70% of consumers prefer learning about a company through articles rather than ads.
Content marketing builds trust, establishes authority, and attracts customers who are actively searching for solutions you provide.
Companies that blog get 67% more leads than those that don’t.
Consistent, quality content drives organic traffic, improves search rankings, and converts visitors into customers.
Businesses with active content marketing see 6x higher conversion rates.
Strategic content guides prospects through the buyer journey, answers their questions, and positions you as the obvious choice.
What You’re Missing Without Content
❌ Invisible in Search: No content means no rankings for the keywords your customers search❌ Lost Trust: Competitors with active blogs and social media appear more credible❌ Wasted Opportunities: Every day without content is a day competitors capture your potential customers❌ No Engagement: Empty social media profiles and outdated websites drive customers away❌ Higher Ad Costs: Without organic content, you’re 100% dependent on expensive paid advertising
What You Gain With Professional Content
✅ Higher Search Rankings: Quality content ranks for hundreds of keywords and drives organic traffic✅ Established Authority: Regular content positions you as the industry expert✅ 24/7 Lead Generation: Content works around the clock to attract and convert customers✅ Lower Marketing Costs: Organic content reduces dependence on paid advertising✅ Better Conversions: Educational content builds trust and shortens sales cycles
Our Content Creation Services
Blog Post Writing
SEO-optimized blog posts that rank in search engines, attract your ideal customers, and establish your expertise.
Strategic Blog Content:
- Keyword research and topic planning
- SEO-optimized titles and meta descriptions
- 800-2,000 word comprehensive articles
- Industry-specific expertise and insights
- Internal linking to service and location pages
- Call-to-action integration
- Image optimization and alt text
- Mobile-friendly formatting
Blog Post Types:
- How-to guides and tutorials
- Industry news and trends
- Case studies and success stories
- FAQ and problem-solving articles
- Comparison and review posts
- Local content and community focus
- Seasonal and timely content
- Thought leadership pieces
Content Process:
- Topic research based on search volume
- Outline approval before writing
- Professional writing and editing
- SEO optimization and formatting
- Image selection and optimization
- WordPress upload and publishing
- Social media promotion posts
Results You Can Expect:
- Rankings for 10-20 keywords per post within 60-90 days
- 100-500 organic visitors per post per month
- 2-5% conversion rate from blog traffic
- 3-10 qualified leads per month from blog content
- Compound traffic growth (older posts continue ranking)
Pricing:
- Standard Blog Post (800-1,200 words): $200-$300
- Premium Blog Post (1,500-2,000 words): $400-$500
- Monthly Blog Package (4 posts/month): $900-$1,500
Social Media Content Creation
Engaging social media posts that build your following, increase engagement, and drive traffic to your website.
Platform-Specific Content:
- Facebook posts and updates
- Instagram posts and stories
- LinkedIn articles and updates
- Twitter/X posts and threads
- Google Business Profile posts
- Industry-specific platform content
Content Types:
- Promotional posts (services, offers, events)
- Educational content (tips, how-tos, insights)
- Behind-the-scenes and company culture
- Customer testimonials and reviews
- User-generated content curation
- Industry news and commentary
- Seasonal and holiday content
- Interactive posts (polls, questions, contests)
AI-Powered Creation:
- Custom graphics and images (Canva AI, Kapwing AI)
- AI-generated post copy (optimized for engagement)
- Hashtag research and optimization
- Posting schedule optimization
- A/B testing for best performance
- Trending topic integration
Content Delivery:
- 50% custom/manual creation, 50% AI-powered
- Platform-optimized formatting
- Branded graphics and templates
- Caption writing with CTAs
- Hashtag strategy
- Posting calendar and scheduling
Results You Can Expect:
- 20-40% increase in follower growth
- 50-100% increase in engagement (likes, comments, shares)
- 10-30% increase in website traffic from social
- 5-15 leads per month from social media
- Improved brand awareness and recognition
Pricing:
- Social Media Post Package (20 posts/month): $500-$800
- Premium Social Package (40 posts/month): $900-$1,500
- Full Social Media Management: Starting at $1,500/month
Website Copywriting
Persuasive website copy that converts visitors into customers—optimized for both search engines and human readers.
Website Pages We Write:
- Homepage copy
- Service and product pages
- About page and company story
- Contact page optimization
- Landing pages for campaigns
- Location pages for local SEO
- FAQ pages
- Blog setup and initial posts
Copywriting Elements:
- Compelling headlines and subheadlines
- Benefit-focused body copy
- Clear calls-to-action
- Trust signals and social proof
- SEO keyword integration
- Conversion optimization
- Brand voice consistency
- Mobile-friendly formatting
SEO Optimization:
- Keyword research and targeting
- Meta titles and descriptions
- Header tag (H1, H2, H3) structure
- Internal linking strategy
- Image alt text optimization
- Schema markup recommendations
- URL structure guidance
Content Strategy:
- Competitor content analysis
- Target audience research
- Buyer journey mapping
- Content hierarchy planning
- Conversion funnel optimization
Results You Can Expect:
- 30-60% improvement in conversion rates
- Rankings for target keywords within 60-90 days
- Lower bounce rates and longer session times
- More qualified leads and inquiries
- Professional, credible brand presentation
Pricing:
- Single Page Copywriting: $200-$500 per page
- 5-Page Website Copy Package: $1,500-$2,500
- 10-Page Website Copy Package: $2,500-$4,000
- Complete Website Copywriting (20+ pages): $5,000+
Email Marketing Content
Email campaigns that get opened, read, and clicked—turning subscribers into customers.
Email Types:
- Welcome email sequences
- Newsletter campaigns
- Promotional emails
- Abandoned cart recovery
- Re-engagement campaigns
- Event and webinar invitations
- Customer onboarding sequences
- Seasonal and holiday campaigns
Email Components:
- Attention-grabbing subject lines
- Preview text optimization
- Engaging body copy
- Clear calls-to-action
- Mobile-responsive design
- Personalization elements
- A/B testing variations
Email Strategy:
- List segmentation planning
- Campaign calendar creation
- Automation workflow design
- Performance tracking setup
- Optimization recommendations
Results You Can Expect:
- 20-30% open rates (vs. 15-20% industry average)
- 3-5% click-through rates (vs. 2-3% average)
- 5-10% conversion rates from email traffic
- 10-30 leads per month from email campaigns
- Higher customer lifetime value
Pricing:
- Single Email Campaign: $150-$300
- Email Sequence (5 emails): $600-$1,000
- Monthly Email Package (4 campaigns): $500-$900
- Complete Email Marketing Setup: $1,500-$3,000
Video Script Writing
Engaging video scripts that tell your story, showcase your services, and convert viewers into customers.
Video Script Types:
- Company introduction videos
- Service explanation videos
- Customer testimonial scripts
- Product demonstration scripts
- Social media video content
- YouTube channel content
- Video ad scripts
- Training and tutorial videos
Script Elements:
- Hook and attention-grabbing opening
- Clear value proposition
- Story structure and flow
- Conversational, engaging tone
- Strong call-to-action
- Optimal length for platform
- Visual direction notes
- Timing and pacing guidance
Video Strategy:
- Platform optimization (YouTube, Instagram, Facebook, TikTok)
- SEO optimization for video titles and descriptions
- Thumbnail and preview recommendations
- Video series planning
- Content calendar creation
Results You Can Expect:
- 80% video completion rates (vs. 50% average)
- 10-20% click-through rates on CTAs
- Higher engagement than text-only content
- Improved brand recall and recognition
- More qualified leads from video viewers
Pricing:
- Short Video Script (30-60 seconds): $150-$250
- Standard Video Script (2-3 minutes): $300-$500
- Long-Form Video Script (5-10 minutes): $500-$800
- Video Script Package (5 scripts): $1,200-$2,000
Local Content Marketing
Location-specific content that dominates local search and attracts customers in your service area.
Local Content Types:
- City and neighborhood guides
- Local event coverage
- Community involvement stories
- Local industry news and trends
- Service area pages
- Local customer success stories
- Regional how-to guides
- Local partnership announcements
Local SEO Integration:
- Location-specific keywords
- Google Business Profile posts
- Local schema markup
- NAP (Name, Address, Phone) consistency
- Local backlink opportunities
- Community engagement content
Multi-Location Strategy:
- Content for each service area
- Location-specific landing pages
- City-specific blog posts
- Regional social media content
- Local review generation content
Results You Can Expect:
- First-page rankings for “near me” searches
- 50-100% increase in local organic traffic
- Higher Google Business Profile visibility
- More local customer inquiries
- Stronger community brand presence
Pricing:
- Local Blog Post: $250-$400
- Location Landing Page: $300-$500
- Monthly Local Content Package: $1,000-$2,000
- Multi-Location Content Strategy: $2,500+
Build Local Content Strategy →
Industry-Specific Content
Specialized content for restaurants, attorneys, contractors, and landscapers that speaks directly to your customers.
Restaurant Content
Menu descriptions, blog posts, social media content, and promotional materials for restaurants and food service.
Content Types:
- Menu item descriptions
- Chef profiles and stories
- Recipe and cooking tips
- Food photography captions
- Event and special promotions
- Customer testimonial features
- Behind-the-scenes content
- Seasonal menu announcements
Results: Increased reservations, higher average check size, stronger social media following
Attorney Content
Legal blog posts, practice area pages, and thought leadership content that builds trust and generates client leads.
Content Types:
- Practice area descriptions
- Legal how-to guides
- Case result announcements
- Legal news commentary
- FAQ content
- Attorney bio writing
- Client success stories
- Legal process explanations
Results: More consultation requests, higher-quality leads, established authority in practice areas
Contractor Content
Project showcases, how-to guides, and service descriptions that generate estimate requests and build credibility.
Content Types:
- Project portfolio descriptions
- Before/after project stories
- Home improvement guides
- Service area descriptions
- Seasonal maintenance tips
- Material and product guides
- Customer testimonial features
- Emergency service content
Results: More estimate requests, higher-value projects, improved online reputation
Landscaping Content
Seasonal content, project galleries, and lawn care guides that attract premium residential and commercial clients.
Content Types:
- Seasonal service promotions
- Landscape design showcases
- Lawn care tips and guides
- Plant and material guides
- Commercial vs. residential content
- Maintenance contract descriptions
- Before/after transformations
- Sustainability and eco-friendly content
Results: More quote requests, higher contract values, year-round client engagement
Content Creation Success Stories
Restaurant Content: DaCapo Coffee
Location: Toledo, OhioIndustry: Restaurant/Coffee ShopChallenge: New coffee shop needed consistent content to build brand awareness and drive foot traffic.
Content Strategy:
- 2 blog posts per month (coffee education, local events)
- 20 social media posts per month (Instagram, Facebook)
- Google Business Profile posts (3-4 per month)
- Menu descriptions and seasonal promotions
- Email newsletter (monthly)
Content Results:
- Social media following: 0 to 2,500+ followers in 12 months
- Blog traffic: 1,200+ monthly visitors from organic search
- Engagement rate: 8.5% (vs. 3-5% industry average)
- 25% of new customers discovered business through content
- Email list: 800+ subscribers with 28% open rate
“The content strategy transformed our marketing. We went from posting randomly to having a consistent brand voice that attracts customers every single day.” — DaCapo Coffee
View DaCapo Coffee Case Study →
Law Firm Content: Riley Firm
Location: Toledo, OhioIndustry: Law FirmChallenge: Law firm needed authoritative content to rank for practice area keywords and generate qualified leads.
Content Strategy:
- 4 blog posts per month (legal how-tos, case law updates)
- Practice area page optimization
- Attorney bio writing
- FAQ content for common legal questions
- LinkedIn thought leadership posts
Content Results:
- Blog traffic: 3,500+ monthly visitors from organic search
- First-page rankings: 47 practice area keywords
- Lead generation: 150+ qualified consultation requests per year
- Average session duration: 3:20 (high engagement)
- 85% of new clients found firm through content marketing
“Our blog has become our best salesperson. Potential clients read our articles, trust our expertise, and call us ready to hire.” — Riley Firm
Content Creation Packages
Starter Content Package – $900/month
Perfect for businesses just starting their content marketing journey.
Included:
- 2 blog posts per month (800-1,200 words each)
- 10 social media posts per month
- 2 Google Business Profile posts per month
- Basic keyword research
- SEO optimization
- Image selection and optimization
- WordPress publishing
- Social media scheduling
Best For:
- New businesses building online presence
- Single-location businesses
- Budget-conscious businesses
- Testing content marketing effectiveness
Expected Results:
- 500-1,000 new monthly visitors within 6 months
- 5-10 leads per month from content
- Growing social media following
- Improved search rankings
Get Started with Starter Package →
Professional Content Package – $1,800/month
Our most popular package for established businesses ready to dominate their market.
Everything in Starter, plus:
- 4 blog posts per month (1,200-1,500 words each)
- 20 social media posts per month
- 4 Google Business Profile posts per month
- 1 email campaign per month
- Advanced keyword research
- Competitor content analysis
- Content calendar planning
- Performance reporting
- Content strategy consultation
Additional Services:
- Location-specific content
- Industry-focused topics
- Video script writing (1 per month)
- Seasonal campaign content
Best For:
- Established businesses
- Multiple locations
- Competitive markets
- Businesses focused on growth
Expected Results:
- 2,000-4,000 new monthly visitors within 6 months
- 15-30 leads per month from content
- Strong social media engagement
- First-page rankings for target keywords
Get Started with Professional Package →
Premium Content Package – $3,500/month
Comprehensive content solution for businesses competing at the highest level.
Everything in Professional, plus:
- 8 blog posts per month (1,500-2,000 words each)
- 40 social media posts per month
- 8 Google Business Profile posts per month
- 4 email campaigns per month
- 2 video scripts per month
- Landing page copywriting
- Case study creation
- Thought leadership content
- Content repurposing strategy
- Weekly performance reporting
- Dedicated content strategist
Advanced Features:
- Multi-location content strategy
- Industry authority building
- Link-building content
- PR and media outreach content
- Podcast and webinar content
- Advanced analytics and optimization
Best For:
- Multi-location businesses
- Businesses in competitive markets
- Companies wanting market dominance
- Businesses with aggressive growth goals
Expected Results:
- 5,000-10,000 new monthly visitors within 6 months
- 40-80 leads per month from content
- Industry thought leadership positioning
- Dominant search rankings across multiple keywords
Get Started with Premium Package →
À La Carte Content Services
Need specific content without a monthly package? We offer individual services.
Pricing:
- Blog Post (800-1,200 words): $200-$300
- Blog Post (1,500-2,000 words): $400-$500
- Social Media Post Package (10 posts): $250-$400
- Website Page Copywriting: $200-$500 per page
- Email Campaign: $150-$300
- Video Script (2-3 minutes): $300-500
- Case Study: $500-$800
- Landing Page Copy: $400-$700
- Google Business Profile Post: $50-$75
Our Content Creation Process
Phase 1: Strategy & Planning (Week 1)
We learn about your business, audience, and goals to create a winning content strategy.
Discovery Activities:
- Business and audience analysis
- Competitor content audit
- Keyword research and opportunity identification
- Content gap analysis
- Topic ideation and brainstorming
- Content calendar creation
- Success metrics definition
Deliverable: Content strategy document and 3-month content calendar
Phase 2: Content Creation (Ongoing)
We create high-quality content using a blend of human expertise and AI-powered tools.
Creation Process:
- Topic research and outline creation
- Professional writing and editing
- AI-powered image generation (Canva AI, Kapwing AI)
- SEO optimization and formatting
- Internal linking and CTA integration
- Quality assurance review
Deliverable: Completed content ready for publishing
Phase 3: Publishing & Distribution (Ongoing)
We publish your content and distribute it across all relevant channels.
Publishing Activities:
- WordPress blog publishing
- Social media scheduling
- Email campaign deployment
- Google Business Profile posting
- Image optimization and upload
- Meta tag implementation
- Internal linking
Deliverable: Live content across all platforms
Phase 4: Promotion & Amplification (Ongoing)
We promote your content to maximize reach and engagement.
Promotion Activities:
- Social media promotion
- Email newsletter inclusion
- Internal linking from existing content
- Community engagement
- Influencer outreach (when applicable)
- Paid promotion (if requested)
Deliverable: Increased content visibility and traffic
Phase 5: Analysis & Optimization (Monthly)
We track performance and continuously improve your content strategy.
Analysis Activities:
- Traffic and ranking monitoring
- Engagement metrics analysis
- Lead generation tracking
- Conversion rate optimization
- Content performance comparison
- Strategy refinement
Deliverable: Monthly performance report with recommendations
Frequently Asked Questions
General Questions
Q: How long does it take to see results from content marketing? A: Most businesses see initial traffic within 30-60 days, with significant results in 3-6 months. Content marketing is a long-term strategy that compounds over time—older content continues to rank and drive traffic.
Q: Do you use AI to create content? A: Yes. We use a 50/50 approach: 50% human expertise and strategy, 50% AI-powered creation and optimization. This gives you the best of both worlds—human creativity and AI efficiency.
Q: Can I review content before it’s published? A: Yes. We can provide content for review before publishing. Most clients trust our expertise and approve publishing without review, but the option is always available.
Q: What if I don’t like the content? A: We offer one round of revisions per piece of content. If you’re not satisfied, we’ll revise until you are. Our goal is content that represents your brand and drives results.
Q: Who owns the content you create? A: You do. All content created for your business is 100% owned by you and can be used however you wish.
Strategy & Planning
Q: How do you choose topics for blog posts? A: We use a combination of keyword research (what your customers search), competitor analysis (content gaps), industry trends, and your business goals to identify high-impact topics.
Q: Can you write about technical topics in my industry? A: Yes. We research thoroughly and can write about complex topics in any industry. For highly technical content, we may request your review or input to ensure accuracy.
Q: Do you create content calendars? A: Yes. All monthly packages include content calendar planning. We plan topics, publishing dates, and distribution strategy in advance.
Q: Can I request specific topics? A: Absolutely. While we recommend topics based on strategy, you can always request specific topics or provide input on the content calendar.
SEO & Performance
Q: Will content help my website rank in Google? A: Yes. SEO-optimized content is one of the most effective ways to improve search rankings. Each blog post can rank for 10-20 keywords and drive organic traffic for years.
Q: How do you optimize content for SEO? A: We conduct keyword research, optimize titles and meta descriptions, use proper header structure, include internal links, optimize images, and write comprehensive content that answers searcher intent.
Q: Do you build backlinks to content? A: Basic link building (internal linking) is included. For advanced link building and outreach, see our SEO services or Premium Content Package.
Q: How do you measure content performance? A: We track traffic, rankings, engagement metrics (time on page, bounce rate), lead generation, and conversions. Monthly packages include performance reporting.
Pricing & Packages
Q: What’s included in the monthly price? A: Everything listed in your package tier—content creation, SEO optimization, image selection, publishing, scheduling, and reporting. No hidden fees.
Q: Can I upgrade or downgrade my package? A: Yes. You can change packages at any time with 30 days’ notice. We’ll adjust your content volume and services accordingly.
Q: Do you offer contracts or month-to-month? A: We offer both. Month-to-month with 30 days’ cancellation notice, or discounted rates for 6-month or 12-month contracts.
Q: What if I need more content than my package includes? A: You can purchase additional content à la carte or upgrade to a higher package tier.
Service Areas
Currently Serving:
- Toledo, Ohio
- Perrysburg, Ohio
- Oregon, Ohio
- Lambertville, Michigan
- Temperance, Michigan
Now Expanding To:
- Columbus, Ohio
- Detroit, Michigan
- Cleveland, Ohio
- Indianapolis, Indiana
- Pittsburgh, Pennsylvania
We provide content creation services to restaurants, attorneys, contractors, and landscapers in all service areas.
Industries We Serve
Restaurants & HospitalityMenu descriptions, blog content, social media posts, and promotional materials that attract hungry customers.
Restaurant Content Marketing →
Law Firms & AttorneysLegal blog posts, practice area content, and thought leadership that generates qualified leads.
Contractors & Home ImprovementProject showcases, how-to guides, and service descriptions that generate estimate requests.
Contractor Content Marketing →
Landscapers & Outdoor ServicesSeasonal content, project galleries, and lawn care guides that attract premium clients.
Landscaping Content Marketing →
Ready to Start Creating Content?
Get your free content strategy consultation and discover how professional content can transform your marketing.
Our consultation includes:
- Current content audit (if applicable)
- Competitor content analysis
- Keyword opportunity identification
- Topic recommendations
- Custom content strategy
- Package recommendations and pricing
No obligation. No pressure. Just expert advice on building a content strategy that works.
Schedule Your Free Consultation →
Or call (419) 540-8964 to speak with a content specialist today.
Contact Information
Easy Street Social
Phone: (419) 540-8964
Email: info@easystreetsocial.com
Website: https://easystreetsocial.com
Service Areas: Toledo, Perrysburg, Oregon, Lambertville, Temperance, Columbus, Detroit, Cleveland, Indianapolis, Pittsburgh
Business Hours:Monday – Friday: 9:00 AM – 6:00 PM ESTSaturday: By AppointmentSunday: Closed
Schedule Your Free Content Strategy Consultation →
Or call (419) 540-8964 to speak with a content specialist today.
Related Services
Looking for more than just content? We offer complete marketing solutions:
- AI Marketing Programs – Comprehensive AI-powered marketing
- SEO & Local Search – Rank higher in Google
- Social Media Management – Complete social media solution
- Website Design – Professional websites that convert
- Google Business Profile Optimization – Dominate local search