Landscaping Marketing Services

AI-powered marketing that keeps your schedule full of high-value projects—created by experts with 15+ years of landscaping industry marketing experience.

Stop competing on price and start attracting homeowners who value quality landscaping. We help landscapers dominate local search, showcase stunning transformations, and generate consistent, qualified leads year-round.

Your calendar should be full of profitable projects, not just lawn mowing. Let’s make it happen.

Get Your Free Landscaping Marketing Consultation

Why Landscaping Marketing Is Different

The Landscaping Industry Reality

93% of homeowners search online before hiring a landscaper.

Your online presence determines whether you get the call or your competitor does—before they even see your work.

89% of consumers read online reviews before hiring a landscaper.

Your reputation online directly impacts your ability to book high-value projects. One bad review can cost you thousands.

78% of local searches for landscaping services result in a call or visit within 24 hours.

If you’re not ranking on page one when homeowners search for landscapers, you’re losing projects every single day.

What You’re Losing Without Marketing

❌ Price Competition: Forced to compete with low-budget lawn services on price alone❌ Seasonal Gaps: Empty calendar during winter months with no lead pipeline❌ Low-Value Work: Stuck doing basic lawn maintenance instead of high-profit design/build projects❌ Referral Dependency: Your growth is limited by word-of-mouth and yard signs❌ No Authority: Potential clients can’t differentiate you from dozens of other landscapers

What You Gain With Landscaping Marketing

✅ Premium Projects: Attract homeowners seeking landscape design, hardscaping, and outdoor living spaces✅ Year-Round Pipeline: Build winter leads while competitors hibernate✅ Higher Profit Margins: Authority positioning allows premium pricing✅ Predictable Growth: Marketing systems replace unpredictable referrals✅ Market Leadership: Position yourself as the go-to landscaping expert in your area

Our Landscaping Marketing Services

Landscaping SEO & Local Search

Rank #1 for the keywords homeowners search when they need landscaping services.

Target Keywords by Service:

General Landscaping:

“landscaping company [city]”
“landscaper near me”
“landscape design [city]”
“landscaping services [city]”

Landscape Design & Installation:

“landscape design [city]”
“landscape installation near me”
“landscape architect [city]”
“landscape designer [city]”

Hardscaping:

“hardscaping contractor [city]”
“patio installation [city]”
“retaining wall contractor near me”
“paver patio [city]”

Outdoor Living:

“outdoor living spaces [city]”
“outdoor kitchen installation [city]”
“fire pit installation near me”
“pergola installation [city]”

Lawn Care & Maintenance:

“lawn care service [city]”
“lawn maintenance [city]”
“lawn mowing service near me”
“fertilization service [city]”

Irrigation:

“irrigation installation [city]”
“sprinkler system installation [city]”
“irrigation repair near me”
“lawn sprinkler company [city]”

Tree & Shrub Services:

“tree trimming service [city]”
“shrub pruning [city]”
“tree removal near me”
“arborist [city]”

Seasonal Services:

“spring cleanup [city]”
“fall cleanup service [city]”
“leaf removal near me”
“snow removal service [city]” (if applicable)

SEO Services:

Service-specific keyword research and strategy
Website optimization (titles, meta descriptions, headers)
Service area landing pages
Location-specific pages for each city you serve
Project gallery optimization (before/after transformations)
Blog content (design inspiration, maintenance tips, seasonal guides)
Local citation building (Angi, HomeAdvisor, Houzz, Thumbtack)
Google Business Profile optimization
Schema markup for landscaping services
Mobile optimization (critical for on-the-go homeowners)
Backlink building from local directories and industry sites

Content Strategy:

4-8 blog posts per month (depending on package)
Project showcase pages with stunning before/after photos
Service-specific guides and resources
FAQ content answering common homeowner questions
Seasonal content (spring planting, fall cleanup, winter planning)
Design inspiration galleries
Plant care guides
Location-specific content

Results You Can Expect:

First-page rankings for 30-60 landscaping keywords
200-500% increase in organic website traffic
50-150 qualified leads per month
Higher visibility in Google Maps
Improved local reputation

Pricing: Starting at $1,500/month

Improve Your Landscaping SEO →

Google Business Profile Optimization for Landscapers

Dominate “near me” searches and appear at the top when homeowners search for landscapers.

What We Do:

Complete profile setup and optimization
Keyword-rich business description emphasizing services
Category optimization (landscaper, landscape designer, lawn care, hardscaping)
Professional photos (completed projects, team, equipment)
Stunning before/after transformation photos
Regular posts (4-6 per month) with project updates and seasonal tips
Review generation and response strategy
Q&A management with common homeowner questions
Service area optimization
Hours and seasonal schedule updates
Booking integration

Landscaping-Specific Optimization:

Service specialization emphasis (design/build vs. maintenance)
Certifications and credentials highlighted
Years of experience and portfolio showcase
Seasonal service availability
Free consultation offers
Warranty information
Plant guarantees (if applicable)

Results You Can Expect:

Top 3 rankings for “landscaper near me” searches
50-100% increase in Google Maps visibility
40-80% increase in phone calls
30-60% increase in direction requests
More 5-star reviews from satisfied customers

Pricing: Included in all landscaping marketing packages

Optimize Your Google Profile →

Landscaping Website Design

A visually stunning, mobile-friendly website that showcases your transformations and converts visitors into leads.

Website Features:

Mobile-responsive design (70% of landscaping searches are mobile)
Service pages with detailed descriptions
Stunning project gallery with before/after photos
Customer testimonials and reviews
About page with team bios and credentials
Blog with helpful content and design inspiration
Free consultation request forms
Click-to-call phone number (prominent placement)
Live chat integration (optional)
Service area map
FAQ sections for each service
Video testimonials and project walkthroughs
Design inspiration gallery

Design Elements:

Visually stunning design showcasing your best work
Fast loading speed (critical for mobile users)
SEO-optimized structure
Easy content management (WordPress)
Lead capture forms on every page
Clear calls-to-action
High-quality project photo galleries
Customer review integration
Interactive design tools (optional)

Landscaping-Specific Features:

Certifications and industry affiliations
Awards and recognition
Plant and material guarantees
Warranty information
Financing options (if applicable)
Seasonal service schedules
Design consultation process

Results You Can Expect:

50-80% increase in consultation requests
40-60% increase in phone calls
Lower bounce rates and longer visits
Professional brand presentation
Better conversion from paid advertising

Pricing: $3,500-$12,000 (one-time) + $250-$500/month maintenance

Get a Landscaping Website →

Content Marketing for Landscapers

Establish authority, educate homeowners, and rank higher in search with strategic content.

Content Types:

Project Showcase Posts:

Stunning before/after photo galleries
Design challenges and creative solutions
Materials and plants used
Customer testimonials
Project timelines and investment ranges

Design Inspiration:

Outdoor living space ideas
Hardscaping design trends
Plant combination suggestions
Color scheme inspiration
Seasonal design ideas

Educational Content:

“How to Choose a Landscaper”
“Landscape Design Process Explained”
“Hardscaping vs. Softscaping: What You Need to Know”
“How to Prepare for a Landscape Project”
Plant care and maintenance guides

Seasonal Content:

Spring planting guides
Summer lawn care tips
Fall cleanup checklists
Winter landscape planning
Seasonal design ideas

Service Pages:

Comprehensive service descriptions
Process explanations
FAQ sections
Investment information (ranges or starting prices)

Lead Magnets:

Free landscape design consultation guides (downloadable PDFs)
Seasonal maintenance checklists
Plant selection guides
Outdoor living planning worksheets

Video Content:

Project time-lapses (before/after transformations)
Customer testimonial videos
How-to videos (planting, maintenance)
Design inspiration tours
Behind-the-scenes content

Results You Can Expect:

1,000-5,000 monthly blog visitors
20-50 leads per month from content
Higher search rankings for service keywords
Established authority in landscape design
Growing email list for nurturing

Pricing: Starting at $1,000/month

Get Landscaping Content →

Social Media Management for Landscapers

Showcase stunning transformations, build your reputation, and stay top-of-mind with potential customers.

Platform Strategy:

Instagram (Primary Platform for Landscapers):

Stunning before/after transformation photos
Design inspiration and ideas
Behind-the-scenes content
Time-lapse videos
Seasonal tips and advice
Team spotlights
Customer testimonials

Facebook:

Project showcase posts with before/after photos
Customer testimonials and reviews
Seasonal tips and advice
Community engagement
Local event participation
Promotions and special offers

Pinterest:

Design inspiration boards
Project galleries
Seasonal ideas
Plant care guides
Outdoor living inspiration

Houzz:

Professional project galleries
Design ideas and inspiration
Customer reviews
Industry recognition

YouTube:

Project time-lapses
How-to videos
Customer testimonials
Design inspiration tours

Content Types:

Stunning before/after transformation photos
Customer testimonials and reviews
Seasonal tips and maintenance advice
Design inspiration and ideas
Team spotlights and company culture
Community involvement
Promotions and seasonal offers
FAQ responses

Posting Frequency:

15-30 posts per month (depending on package)
3-5 transformation showcases per week
2-4 videos per month (Premium package)
Daily Instagram stories

Results You Can Expect:

2,000-5,000 followers in 12 months (Instagram)
Increased brand awareness in your service area
15-30 leads per month from social media
Enhanced professional reputation
Stronger community presence

Pricing: Starting at $800/month

Start Social Media Management →

Online Reputation Management for Landscapers

Generate 5-star reviews, respond to feedback professionally, and build a reputation that attracts ideal customers.

Reputation Services:

Review generation campaigns
Automated review request system
Review monitoring across all platforms
Professional review responses (positive and negative)
Reputation repair for existing negative reviews
Competitor reputation analysis
Monthly reputation reports

Platforms We Monitor:

Google Business Profile
Angi (formerly Angie’s List)
HomeAdvisor
Houzz
Better Business Bureau
Facebook
Yelp
Thumbtack
Nextdoor
Industry-specific review sites

Review Generation Strategy:

Post-project email requests (timing optimized)
Customer satisfaction surveys
Crew training on requesting reviews
Follow-up sequences for happy customers
Text message review requests

Results You Can Expect:

10-20 new 5-star reviews per month
Improved overall rating (4.8+ stars)
Professional responses to all reviews
Reduced impact of negative reviews
Higher conversion from review readers

Pricing: Starting at $500/month

Build Your Reputation →

Pay-Per-Click Advertising for Landscapers

Generate immediate leads while your SEO builds with targeted Google Ads and social media advertising.

PPC Services:

Google Ads (Search):

Service-specific keyword targeting
Location-based targeting
Ad copy emphasizing quality and design expertise
Landing page optimization
Conversion tracking and optimization
Negative keyword management (exclude low-value searches)
Bid strategy optimization
Monthly reporting and analysis

Google Local Services Ads:

Google Guaranteed badge
Pay-per-lead model
Top-of-search placement
Background check and licensing verification
Review integration

Facebook/Instagram Ads:

Demographic and interest targeting (homeowners)
Retargeting website visitors
Lead generation campaigns
Video ad campaigns (transformation showcases)
Lookalike audience targeting
Seasonal campaign optimization

Remarketing:

Website visitor retargeting
Email list retargeting
Video view retargeting
Engagement retargeting

Seasonal Campaign Strategy:

Spring: landscape design, installation, cleanup
Summer: lawn care, irrigation, outdoor living
Fall: cleanup, planting, hardscaping
Winter: snow removal (if applicable), design planning

Ad Budget Management: We recommend minimum ad spend of $1,200-$2,500/month for competitive landscaping markets.

Results You Can Expect:

40-120 leads per month (depending on service and budget)
$30-$150 cost per lead (varies by service)
20-35% conversion rate from lead to consultation
4-6x ROI on ad spend
Immediate lead generation while SEO builds

Pricing: 15-20% of monthly ad spend (minimum $400/month management fee)

Start PPC Advertising →

Email Marketing for Landscapers

Nurture leads, stay top-of-mind with past customers, and generate repeat business and referrals.

Email Campaigns:

Lead Nurturing:

Welcome series for new leads
Educational content series by service
Project showcase emails
Free consultation reminders
Design inspiration emails

Customer Communication:

Project status updates
Post-project follow-up
Seasonal maintenance reminders
Referral requests
Customer satisfaction surveys

Past Customer Reactivation:

Seasonal service reminders (spring cleanup, fall planting)
New service announcements
Special offers for past customers
Referral incentives
Anniversary emails

Seasonal Campaigns:

Spring: cleanup, planting, design consultations
Summer: lawn care, irrigation, outdoor living
Fall: cleanup, planting, hardscaping
Winter: snow removal (if applicable), design planning

List Building:

Website lead magnets (free design guides)
Consultation request forms
Blog subscription
Design planning tools
Free consultation offers

Results You Can Expect:

1,000-3,000 subscribers in first 12 months
30-40% open rates (higher than most industries)
8-12% click-through rates
15-25 leads per month from email
Increased repeat business and referrals

Pricing: Starting at $500/month

Start Email Marketing →

Landscaping Marketing Packages

Starter Landscaping Package – $1,500/month

Perfect for small landscaping companies building their online presence.

Included:

Landscaping SEO: Keyword research, on-page optimization, 4 blog posts/month
Google Business Profile: Complete optimization, 4 posts/month, review management
Content Marketing: 4 blog posts/month, project showcases
Reputation Management: Review monitoring and responses
Monthly Reporting: Traffic, rankings, leads, conversions

Best For:

Solo landscapers and small crews (1-5 employees)
Single service focus (lawn care or design/build)
Building initial online presence
Local service area (1-2 cities)

Expected Results:

40-60 qualified leads per month
First-page rankings for 15-25 keywords
15-25 consultation requests per month
8-12 new projects per month
200-300% increase in website traffic

Get Started with Starter Package →

Professional Landscaping Package – $2,500/month

Our most popular package for established landscapers ready to dominate their market.

Everything in Starter, plus:

Enhanced SEO: 8 blog posts/month, local citation building, backlink building
Social Media Management: 20 posts/month (Instagram, Facebook), transformation showcases
Email Marketing: Monthly newsletter, lead nurturing, 1,500+ list building
Enhanced Reputation: Proactive review generation, multi-platform monitoring
Landing Page Optimization: A/B testing, conversion rate optimization
Bi-Weekly Strategy Calls: Performance review and strategy adjustments

Additional Features:

Priority response time
Dedicated account manager
Advanced analytics and reporting
Competitive analysis
Quarterly strategy planning

Best For:

Established landscaping companies (5-15 employees)
Multiple services (design, installation, maintenance)
Competitive markets
Growth-focused businesses

Expected Results:

100-150 qualified leads per month
First-page rankings for 40-60 keywords
40-60 consultation requests per month
20-30 new projects per month
400-600% increase in website traffic
1,500-2,500 email subscribers

Get Started with Professional Package →

Premium Landscaping Package – $4,000/month

Comprehensive marketing solution for landscapers competing at the highest level.

Everything in Professional, plus:

Complete SEO: 12 blog posts/month, advanced link building, PR outreach
Full Social Media: 30 posts/month, video content, transformation time-lapses
Advanced Email: Weekly campaigns, segmentation, automation, 3,000+ list building
Video Marketing: Professional video production (2 per month), YouTube channel management
Pay-Per-Click Advertising: Google Ads and Facebook/Instagram Ads management (ad spend separate)
PR & Media: Press releases, media outreach, local news opportunities
Weekly Strategy Calls: Continuous optimization and planning
Conversion Rate Optimization: Advanced testing and optimization

Premium Features:

Dedicated marketing team
Professional photography and videography
Drone photography (for large properties and aerial views)
Multi-location support
Competitive intelligence reports

Best For:

Large landscaping companies (15+ employees)
Multi-location businesses
Full-service companies (design, installation, maintenance)
Aggressive growth goals

Expected Results:

200-300 qualified leads per month
Dominant search rankings across all services
80-120 consultation requests per month
40-60 new projects per month
600-1000% increase in website traffic
3,000-5,000 email subscribers

Get Started with Premium Package →

Landscaping Marketing Process

Phase 1: Discovery & Strategy (Weeks 1-2)

We learn everything about your business to create a winning marketing strategy.

Discovery Activities:

Business assessment and service analysis
Target customer profile development
Competitor analysis (local and online)
Current marketing audit
Website and SEO audit
Goal setting and KPI definition
Budget allocation strategy
Service area mapping
Seasonal opportunity identification

Deliverable: Complete marketing strategy document and 90-day action plan

Phase 2: Foundation Building (Weeks 3-6)

We set up all marketing channels and optimize your online presence.

Setup Activities:

Website optimization or redesign (if needed)
Google Business Profile optimization
Landscaping directory profile optimization (Angi, HomeAdvisor, Houzz, Thumbtack)
Social media profile setup and branding (Instagram, Facebook, Pinterest)
Email marketing platform setup
Analytics and tracking implementation
Review generation system setup
Initial content creation (project galleries, service pages)

Deliverable: All marketing channels live and optimized

Phase 3: Content & SEO Launch (Months 2-3)

We launch content marketing and SEO campaigns to build authority and rankings.

Launch Activities:

Blog content publishing (4-12 posts/month)
Service page optimization
Location page creation
Project gallery optimization (before/after showcases)
Landscaping directory submissions
Social media posting begins (transformation showcases)
Email campaigns launch
Review generation campaigns
Local citation building

Deliverable: Active content marketing and SEO campaigns

Phase 4: Lead Generation & Optimization (Months 4-6)

We optimize campaigns and scale lead generation.

Optimization Activities:

Performance analysis and reporting
Conversion rate optimization
A/B testing of landing pages and CTAs
PPC campaign launch (if applicable)
Content strategy refinement
Link building campaigns
Social media advertising (if applicable)
Email segmentation and automation
Seasonal campaign optimization

Deliverable: Optimized lead generation system

Phase 5: Scale & Dominate (Months 6+)

We scale what’s working and help you dominate your market.

Scaling Activities:

Expand successful campaigns
Launch new service marketing
Geographic expansion (if applicable)
Advanced automation implementation
Video marketing campaigns
PR and media campaigns
Referral partner marketing
Multi-location expansion (if applicable)
Year-round lead pipeline development

Deliverable: Sustainable, scalable marketing system generating predictable leads year-round

Frequently Asked Questions

General Questions

Q: How long does it take to see results from landscaping marketing? A: Most landscapers see initial results within 60-90 days (improved rankings, increased traffic, more leads). Significant lead generation typically occurs within 4-6 months as SEO compounds. PPC can generate immediate leads while SEO builds.

Q: Do you work with all types of landscaping businesses? A: Yes. We work with full-service landscapers, landscape designers, lawn care companies, hardscaping specialists, irrigation companies, and outdoor living contractors.

Q: Can you help with multiple service areas? A: Absolutely. We create location-specific pages for each city you serve. Pricing scales based on number of locations.

Q: Do you require long-term contracts? A: We offer both month-to-month (60-day notice) and discounted 6-month or 12-month contracts. Most clients stay 3-5+ years because results compound over time.

Q: What if I already have a website? A: We can work with your existing website and optimize it for better performance, or we can design a new one if needed.

Services & Strategy

Q: Do you handle website design for landscapers? A: Yes. We design visually stunning, mobile-friendly, SEO-optimized websites specifically for landscaping companies. Pricing ranges from $3,500-$12,000 depending on size and features.

Q: Can you help with Google Ads for landscapers? A: Yes. We manage PPC campaigns for landscapers including Google Ads, Google Local Services Ads, and social media advertising. Management fee is 15-20% of ad spend.

Q: Do you create video content? A: Yes. Premium packages include professional video production. We create transformation time-lapses, testimonial videos, how-to videos, and design inspiration content.

Q: How do you handle review generation? A: We create automated systems to request reviews from satisfied customers via email and text. We also train your team on best practices for requesting reviews.

Q: Which social media platforms work best for landscapers? A: Instagram is the primary platform for landscapers (visual content performs exceptionally well), followed by Facebook, Pinterest, and Houzz.

Results & ROI

Q: How do you measure success? A: We track website traffic, search rankings, leads, consultation requests, projects booked, cost per lead, cost per project, and overall ROI. Monthly packages include detailed reporting.

Q: What kind of ROI can we expect? A: Most landscapers see 6-12x ROI within 12 months. For example, a $2,500/month investment typically generates 100-150 leads/month, resulting in 20-30 new projects worth $400k-$900k+ annually.

Q: How many leads will we get? A: Results vary by service, location, and package level. On average:

Starter Package: 40-60 leads/month
Professional Package: 100-150 leads/month
Premium Package: 200-300 leads/month

Q: What’s the typical cost per lead? A: Organic leads (SEO, content): $20-$60 per lead

PPC leads: $30-$150 per lead (varies by service)
Overall blended cost: $25-$80 per lead

Q: What if we don’t see results? A: We provide monthly reporting and strategy adjustments. If something isn’t working, we pivot quickly. Our goal is measurable business growth, and we’re committed to achieving it.

Seasonal & Industry-Specific

Q: How do you handle seasonal slowdowns? A: We create year-round content strategies that promote seasonal services and build your email list to nurture leads during slow periods. Winter is perfect for design consultations and planning spring projects.

Q: Do you understand the landscaping industry? A: Yes. We have 15+ years of experience marketing for landscapers and understand the unique challenges, seasonal trends, and customer decision-making process.

Q: Can you help with commercial landscaping marketing? A: Yes. While we specialize in residential landscaping marketing, we can create strategies for commercial projects as well.

Q: How do you market during winter? A: Winter marketing focuses on design consultations, spring project planning, snow removal (if applicable), and building your lead pipeline for spring. Email campaigns nurture leads until they’re ready to book.

Q: Do you help with snow removal marketing? A: Yes. If you offer snow removal services, we emphasize this in your Google Business Profile, website, and winter advertising campaigns.

Service Areas

Currently Serving:

Toledo, Ohio
Perrysburg, Ohio
Oregon, Ohio
Lambertville, Michigan
Temperance, Michigan

Now Expanding To:

Columbus, Ohio
Detroit, Michigan
Cleveland, Ohio
Indianapolis, Indiana
Pittsburgh, Pennsylvania

We provide landscaping marketing services to all outdoor service companies across all service areas.

View All Locations We Serve →

Ready to Fill Your Calendar with Premium Landscaping Projects?

Get your free landscaping marketing consultation and discover how we can help you dominate your market.

Our consultation includes:

Current marketing audit
Competitor analysis
Keyword opportunity identification
Service-specific marketing strategy
Custom marketing plan
Package recommendations and pricing
ROI projections

No obligation. No pressure. Just expert advice on growing your landscaping business.

Schedule Your Free Consultation →

Or call (419) 540-8964 to speak with a landscaping marketing specialist today.

Contact Information

Easy Street Social

Phone: (419) 540-8964

Email: info@easystreetsocial.com

Website: https://easystreetsocial.com

Service Areas: Toledo, Perrysburg, Oregon, Lambertville, Temperance, Columbus, Detroit, Cleveland, Indianapolis, Pittsburgh

Business Hours:Monday – Friday: 9:00 AM – 6:00 PM ESTSaturday: By AppointmentSunday: Closed

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Social Media Management – Professional social media presence
Website Design – Professional landscaping websites
Content Creation – Project showcases, guides, tips
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