Contractor Marketing Services
AI-powered marketing that fills your project calendar with high-quality leads—created by experts with 15+ years of home improvement marketing experience.
Stop chasing low-quality leads and start attracting homeowners ready to hire. We help contractors dominate local search, showcase your work, and generate consistent, qualified leads.
Your calendar should be full of profitable projects. Let’s make it happen.
Get Your Free Contractor Marketing Consultation
Why Contractor Marketing Is Different
The Home Improvement Marketing Reality
95% of homeowners search online before hiring a contractor.
Your online presence directly determines whether you get the call or your competitor does.
87% of consumers read online reviews before hiring a contractor.
Your reputation online can make or break your business. One bad review can cost you thousands in lost projects.
72% of local searches result in a store visit or call within 24 hours.
If you’re not ranking on page one when homeowners search for contractors, you’re losing projects every single day.
What You’re Losing Without Marketing
❌ Empty Calendar: Competitors with better marketing book projects while you wait for referrals❌ Low-Quality Leads: Chasing tire-kickers who want the cheapest price❌ Price Competition: Without authority positioning, you’re forced to compete on price alone❌ Referral Dependency: Your business growth is limited by word-of-mouth❌ Seasonal Slowdowns: No marketing system to fill gaps during slow seasons
What You Gain With Contractor Marketing
✅ Full Calendar: Consistent flow of qualified leads year-round✅ Higher Project Values: Authority positioning attracts homeowners who value quality✅ Premium Pricing: Strong brand allows you to charge what you’re worth✅ Predictable Growth: Marketing systems replace unpredictable referrals✅ Market Authority: Position yourself as the go-to contractor in your area
Our Contractor Marketing Services
Contractor SEO & Local Search
Rank #1 for the keywords homeowners search when they need your services.
Target Keywords by Trade:
General Contractors:
- “general contractor [city]”
- “home remodeling contractor [city]”
- “home renovation contractor near me”
- “residential contractor [city]”
Roofing Contractors:
- “roofing contractor [city]”
- “roof replacement [city]”
- “roof repair near me”
- “roofer [city]”
Kitchen & Bath Remodeling:
- “kitchen remodeling contractor [city]”
- “bathroom remodeling [city]”
- “kitchen renovation near me”
- “bathroom contractor [city]”
Basement Finishing:
- “basement finishing contractor [city]”
- “basement remodeling [city]”
- “finished basement contractor near me”
Deck & Patio:
- “deck builder [city]”
- “patio contractor [city]”
- “deck installation near me”
- “outdoor living contractor [city]”
Siding & Windows:
- “siding contractor [city]”
- “window replacement [city]”
- “siding installation near me”
- “window contractor [city]”
Flooring:
- “flooring contractor [city]”
- “hardwood flooring installation [city]”
- “flooring company near me”
Painting:
- “painting contractor [city]”
- “house painter [city]”
- “interior painting near me”
- “exterior painting contractor [city]”
SEO Services:
- Trade-specific keyword research and strategy
- Website optimization (titles, meta descriptions, headers)
- Service area landing pages
- Location-specific pages for each city you serve
- Project gallery optimization
- Blog content (project showcases, how-to guides, tips)
- Local citation building (Angi, HomeAdvisor, Houzz, BBB)
- Google Business Profile optimization
- Schema markup for contractor services
- Mobile optimization (critical for on-the-go homeowners)
- Backlink building from local directories
Content Strategy:
- 4-8 blog posts per month (depending on package)
- Project showcase pages with before/after photos
- Service-specific guides and resources
- FAQ content answering common homeowner questions
- Seasonal content (spring projects, winter prep)
- Location-specific content
Results You Can Expect:
- First-page rankings for 30-60 contractor keywords
- 200-500% increase in organic website traffic
- 50-150 qualified leads per month
- Higher visibility in Google Maps
- Improved local reputation
Pricing: Starting at $1,800/month
Google Business Profile Optimization for Contractors
Dominate “near me” searches and appear at the top when homeowners search for contractors.
What We Do:
- Complete profile setup and optimization
- Keyword-rich business description emphasizing services
- Category optimization (general contractor, roofing, remodeling, etc.)
- Professional photos (completed projects, team, equipment)
- Before/after project photos
- Regular posts (4-6 per month) with project updates and tips
- Review generation and response strategy
- Q&A management with common homeowner questions
- Service area optimization
- Hours and holiday updates
- Booking integration
Contractor-Specific Optimization:
- Service area emphasis in description
- Licenses and certifications highlighted
- Years of experience and credentials
- Project photos showcasing quality work
- Free estimate offers
- Emergency availability (if applicable)
- Warranty information
Results You Can Expect:
- Top 3 rankings for “[service] contractor near me” searches
- 50-100% increase in Google Maps visibility
- 40-80% increase in phone calls
- 30-60% increase in direction requests
- More 5-star reviews from satisfied customers
Pricing: Included in all contractor marketing packages
Optimize Your Google Profile →
Contractor Website Design
A professional, mobile-friendly website that showcases your work and converts visitors into leads.
Website Features:
- Mobile-responsive design (65% of contractor searches are mobile)
- Service pages with detailed descriptions
- Project gallery with before/after photos
- Customer testimonials and reviews
- About page with team bios and credentials
- Blog with helpful content
- Free estimate request forms
- Click-to-call phone number (prominent placement)
- Live chat integration (optional)
- Service area map
- FAQ sections for each service
- Video testimonials and project walkthroughs
Design Elements:
- Professional design establishing trust and credibility
- Fast loading speed (critical for mobile users)
- SEO-optimized structure
- Easy content management (WordPress)
- Lead capture forms on every page
- Clear calls-to-action
- Project photo galleries
- Customer review integration
Contractor-Specific Features:
- License and insurance information
- Certifications and awards
- Manufacturer partnerships
- Warranty information
- Financing options (if applicable)
- Emergency services (if applicable)
Results You Can Expect:
- 50-80% increase in estimate requests
- 40-60% increase in phone calls
- Lower bounce rates and longer visits
- Professional brand presentation
- Better conversion from paid advertising
Pricing: $4,000-$15,000 (one-time) + $250-$500/month maintenance
Content Marketing for Contractors
Establish authority, educate homeowners, and rank higher in search with strategic content.
Content Types:
Project Showcase Posts:
- Before/after photo galleries
- Project challenges and solutions
- Materials and techniques used
- Customer testimonials
- Project timelines and budgets
How-To Guides:
- “How to Choose a Kitchen Contractor”
- “What to Expect During a Roof Replacement”
- “Kitchen Remodeling Timeline and Process”
- “How to Prepare for a Home Renovation”
Educational Content:
- Material comparisons (vinyl vs. fiber cement siding)
- Seasonal maintenance tips
- Cost guides and budgeting advice
- Design trends and inspiration
- Common mistakes to avoid
Service Pages:
- Comprehensive service descriptions
- Process explanations
- FAQ sections
- Pricing information (ranges or starting prices)
Lead Magnets:
- Free project planning guides (downloadable PDFs)
- Cost estimation worksheets
- Material selection guides
- Contractor hiring checklists
Video Content:
- Project time-lapses
- Customer testimonial videos
- How-to videos
- Virtual consultations
- Behind-the-scenes content
Results You Can Expect:
- 1,000-5,000 monthly blog visitors
- 20-50 leads per month from content
- Higher search rankings for service keywords
- Established authority in your trade
- Growing email list for nurturing
Pricing: Starting at $1,200/month
Social Media Management for Contractors
Showcase your work, build your reputation, and stay top-of-mind with potential customers.
Platform Strategy:
Facebook (Primary Platform for Contractors):
- Project showcase posts with before/after photos
- Customer testimonials and reviews
- Tips and advice for homeowners
- Seasonal promotions
- Community engagement
- Local event participation
Instagram:
- Visual project galleries
- Before/after transformations
- Behind-the-scenes content
- Time-lapse videos
- Team spotlights
- Design inspiration
YouTube:
- Project time-lapses
- How-to videos
- Customer testimonials
- Virtual tours of completed projects
Houzz:
- Professional project galleries
- Design ideas and inspiration
- Customer reviews
- Industry recognition
Content Types:
- Before/after project photos
- Customer testimonials and reviews
- Tips and maintenance advice
- Seasonal content (spring projects, winter prep)
- Team spotlights and company culture
- Community involvement
- Promotions and special offers
- FAQ responses
Posting Frequency:
- 15-30 posts per month (depending on package)
- 2-4 project showcases per week
- 2-4 videos per month (Premium package)
- Daily Instagram stories
Results You Can Expect:
- 1,000-3,000 followers in 12 months
- Increased brand awareness in your service area
- 10-20 leads per month from social media
- Enhanced professional reputation
- Stronger community presence
Pricing: Starting at $900/month
Start Social Media Management →
Online Reputation Management for Contractors
Generate 5-star reviews, respond to feedback professionally, and build a reputation that attracts ideal customers.
Reputation Services:
- Review generation campaigns
- Automated review request system
- Review monitoring across all platforms
- Professional review responses (positive and negative)
- Reputation repair for existing negative reviews
- Competitor reputation analysis
- Monthly reputation reports
Platforms We Monitor:
- Google Business Profile
- Angi (formerly Angie’s List)
- HomeAdvisor
- Houzz
- Better Business Bureau
- Yelp
- Thumbtack
- Industry-specific review sites
Review Generation Strategy:
- Post-project email requests (timing optimized)
- Customer satisfaction surveys
- Crew training on requesting reviews
- Follow-up sequences for happy customers
- Text message review requests
Results You Can Expect:
- 8-15 new 5-star reviews per month
- Improved overall rating (4.7+ stars)
- Professional responses to all reviews
- Reduced impact of negative reviews
- Higher conversion from review readers
Pricing: Starting at $600/month
Pay-Per-Click Advertising for Contractors
Generate immediate leads while your SEO builds with targeted Google Ads and social media advertising.
PPC Services:
Google Ads (Search):
- Service-specific keyword targeting
- Location-based targeting
- Ad copy emphasizing quality and experience
- Landing page optimization
- Conversion tracking and optimization
- Negative keyword management
- Bid strategy optimization
- Monthly reporting and analysis
Google Local Services Ads:
- Google Guaranteed badge
- Pay-per-lead model
- Top-of-search placement
- Background check and licensing verification
- Review integration
Facebook/Instagram Ads:
- Demographic and interest targeting (homeowners)
- Retargeting website visitors
- Lead generation campaigns
- Video ad campaigns (project showcases)
- Lookalike audience targeting
Remarketing:
- Website visitor retargeting
- Email list retargeting
- Video view retargeting
- Engagement retargeting
Ad Budget Management: We recommend minimum ad spend of $1,500-$3,000/month for competitive contractor markets.
Results You Can Expect:
- 30-100 leads per month (depending on service and budget)
- $50-$200 cost per lead (varies by service)
- 15-30% conversion rate from lead to estimate
- 3-5x ROI on ad spend
- Immediate lead generation while SEO builds
Pricing: 15-20% of monthly ad spend (minimum $500/month management fee)
Email Marketing for Contractors
Nurture leads, stay top-of-mind with past customers, and generate repeat business and referrals.
Email Campaigns:
Lead Nurturing:
- Welcome series for new leads
- Educational content series by service
- Project showcase emails
- Free estimate reminders
- Seasonal project ideas
Customer Communication:
- Project status updates
- Post-project follow-up
- Maintenance reminders
- Referral requests
- Customer satisfaction surveys
Past Customer Reactivation:
- Seasonal maintenance reminders
- New service announcements
- Special offers for past customers
- Referral incentives
- Anniversary emails
Seasonal Campaigns:
- Spring project planning
- Summer outdoor projects
- Fall maintenance prep
- Winter interior projects
List Building:
- Website lead magnets (free guides)
- Estimate request forms
- Blog subscription
- Project planning tools
- Free consultation offers
Results You Can Expect:
- 1,000-3,000 subscribers in first 12 months
- 25-35% open rates
- 5-10% click-through rates
- 10-20 leads per month from email
- Increased repeat business and referrals
Pricing: Starting at $600/month
Contractor Marketing Packages
Starter Contractor Package – $1,800/month
Perfect for small contractors building their online presence.
Included:
- Contractor SEO: Keyword research, on-page optimization, 4 blog posts/month
- Google Business Profile: Complete optimization, 4 posts/month, review management
- Content Marketing: 4 blog posts/month, project showcases
- Reputation Management: Review monitoring and responses
- Monthly Reporting: Traffic, rankings, leads, conversions
Best For:
- Solo contractors and small crews (1-5 employees)
- Single service focus (roofing, remodeling, etc.)
- Building initial online presence
- Local service area (1-2 cities)
Expected Results:
- 30-50 qualified leads per month
- First-page rankings for 15-25 keywords
- 10-20 estimate requests per month
- 5-10 new projects per month
- 200-300% increase in website traffic
Get Started with Starter Package →
Professional Contractor Package – $3,000/month
Our most popular package for established contractors ready to dominate their market.
Everything in Starter, plus:
- Enhanced SEO: 8 blog posts/month, local citation building, backlink building
- Social Media Management: 20 posts/month (Facebook, Instagram), project showcases
- Email Marketing: Monthly newsletter, lead nurturing, 1,000+ list building
- Enhanced Reputation: Proactive review generation, multi-platform monitoring
- Landing Page Optimization: A/B testing, conversion rate optimization
- Bi-Weekly Strategy Calls: Performance review and strategy adjustments
Additional Features:
- Priority response time
- Dedicated account manager
- Advanced analytics and reporting
- Competitive analysis
- Quarterly strategy planning
Best For:
- Established contractors (5-20 employees)
- Multiple services
- Competitive markets
- Growth-focused businesses
Expected Results:
- 80-120 qualified leads per month
- First-page rankings for 40-60 keywords
- 30-50 estimate requests per month
- 15-25 new projects per month
- 400-600% increase in website traffic
- 1,000-2,000 email subscribers
Get Started with Professional Package →
Premium Contractor Package – $5,000/month
Comprehensive marketing solution for contractors competing at the highest level.
Everything in Professional, plus:
- Complete SEO: 12 blog posts/month, advanced link building, PR outreach
- Full Social Media: 30 posts/month, video content, project time-lapses
- Advanced Email: Weekly campaigns, segmentation, automation, 3,000+ list building
- Video Marketing: Professional video production (2 per month), YouTube channel management
- Pay-Per-Click Advertising: Google Ads and Facebook/Instagram Ads management (ad spend separate)
- PR & Media: Press releases, media outreach, local news opportunities
- Weekly Strategy Calls: Continuous optimization and planning
- Conversion Rate Optimization: Advanced testing and optimization
Premium Features:
- Dedicated marketing team
- Professional photography and videography
- Drone photography (for roofing, exterior projects)
- Multi-location support
- Competitive intelligence reports
Best For:
- Large contractors (20+ employees)
- Multi-location businesses
- Multiple service lines
- Aggressive growth goals
Expected Results:
- 150-250 qualified leads per month
- Dominant search rankings across all services
- 60-100 estimate requests per month
- 30-50 new projects per month
- 600-1000% increase in website traffic
- 3,000-5,000 email subscribers
Get Started with Premium Package →
Contractor Marketing Process
Phase 1: Discovery & Strategy (Weeks 1-2)
We learn everything about your business to create a winning marketing strategy.
Discovery Activities:
- Business assessment and service analysis
- Target customer profile development
- Competitor analysis (local and online)
- Current marketing audit
- Website and SEO audit
- Goal setting and KPI definition
- Budget allocation strategy
- Service area mapping
Deliverable: Complete marketing strategy document and 90-day action plan
Phase 2: Foundation Building (Weeks 3-6)
We set up all marketing channels and optimize your online presence.
Setup Activities:
- Website optimization or redesign (if needed)
- Google Business Profile optimization
- Contractor directory profile optimization (Angi, HomeAdvisor, Houzz, BBB)
- Social media profile setup and branding
- Email marketing platform setup
- Analytics and tracking implementation
- Review generation system setup
- Initial content creation
Deliverable: All marketing channels live and optimized
Phase 3: Content & SEO Launch (Months 2-3)
We launch content marketing and SEO campaigns to build authority and rankings.
Launch Activities:
- Blog content publishing (4-12 posts/month)
- Service page optimization
- Location page creation
- Project gallery optimization
- Contractor directory submissions
- Social media posting begins
- Email campaigns launch
- Review generation campaigns
- Local citation building
Deliverable: Active content marketing and SEO campaigns
Phase 4: Lead Generation & Optimization (Months 4-6)
We optimize campaigns and scale lead generation.
Optimization Activities:
- Performance analysis and reporting
- Conversion rate optimization
- A/B testing of landing pages and CTAs
- PPC campaign launch (if applicable)
- Content strategy refinement
- Link building campaigns
- Social media advertising (if applicable)
- Email segmentation and automation
Deliverable: Optimized lead generation system
Phase 5: Scale & Dominate (Months 6+)
We scale what’s working and help you dominate your market.
Scaling Activities:
- Expand successful campaigns
- Launch new service marketing
- Geographic expansion (if applicable)
- Advanced automation implementation
- Video marketing campaigns
- PR and media campaigns
- Referral partner marketing
- Multi-location expansion (if applicable)
Deliverable: Sustainable, scalable marketing system generating predictable leads
Frequently Asked Questions
General Questions
Q: How long does it take to see results from contractor marketing? A: Most contractors see initial results within 60-90 days (improved rankings, increased traffic, more leads). Significant lead generation typically occurs within 4-6 months as SEO compounds. PPC can generate immediate leads while SEO builds.
Q: Do you work with all types of contractors? A: Yes. We work with general contractors, roofing, remodeling, basement finishing, deck builders, siding, windows, flooring, painting, and all other home improvement trades.
Q: Can you help with multiple service areas? A: Absolutely. We create location-specific pages for each city you serve. Pricing scales based on number of locations.
Q: Do you require long-term contracts? A: We offer both month-to-month (60-day notice) and discounted 6-month or 12-month contracts. Most clients stay 2-5+ years because results compound over time.
Q: What if I already have a website? A: We can work with your existing website and optimize it for better performance, or we can design a new one if needed.
Services & Strategy
Q: Do you handle website design for contractors? A: Yes. We design professional, mobile-friendly, SEO-optimized websites specifically for contractors. Pricing ranges from $4,000-$15,000 depending on size and features.
Q: Can you help with Google Ads for contractors? A: Yes. We manage PPC campaigns for contractors including Google Ads, Google Local Services Ads, and social media advertising. Management fee is 15-20% of ad spend.
Q: Do you create video content? A: Yes. Premium packages include professional video production. We create project time-lapses, testimonial videos, how-to videos, and promotional content.
Q: How do you handle review generation? A: We create automated systems to request reviews from satisfied customers via email and text. We also train your team on best practices for requesting reviews.
Q: Can you help with HomeAdvisor and Angi leads? A: While we don’t manage those platforms directly, we help you build your own lead generation system so you’re not dependent on expensive lead services.
Results & ROI
Q: How do you measure success? A: We track website traffic, search rankings, leads, estimate requests, projects booked, cost per lead, cost per project, and overall ROI. Monthly packages include detailed reporting.
Q: What kind of ROI can we expect? A: Most contractors see 5-10x ROI within 12 months. For example, a $3,000/month investment typically generates 80-120 leads/month, resulting in 15-25 new projects worth $300k-$750k+ annually.
Q: How many leads will we get? A: Results vary by service, location, and package level. On average:
- Starter Package: 30-50 leads/month
- Professional Package: 80-120 leads/month
- Premium Package: 150-250 leads/month
Q: What’s the typical cost per lead? A: Organic leads (SEO, content): $30-$80 per lead
- PPC leads: $50-$200 per lead (varies by service)
- Overall blended cost: $40-$120 per lead
Q: What if we don’t see results? A: We provide monthly reporting and strategy adjustments. If something isn’t working, we pivot quickly. Our goal is measurable business growth, and we’re committed to achieving it.
Seasonal & Industry-Specific
Q: How do you handle seasonal slowdowns? A: We create year-round content strategies that promote seasonal services (spring exterior projects, winter interior projects) and build your email list to nurture leads during slow periods.
Q: Do you understand the contractor industry? A: Yes. We have 15+ years of experience marketing for contractors and understand the unique challenges, seasonal trends, and customer decision-making process.
Q: Can you help with commercial projects? A: Yes. While we specialize in residential contractor marketing, we can create strategies for commercial projects as well.
Q: How do you handle emergency services? A: If you offer emergency services (storm damage, water damage, etc.), we emphasize 24/7 availability in your Google Business Profile, website, and ads.
Service Areas
Currently Serving:
- Toledo, Ohio
- Perrysburg, Ohio
- Oregon, Ohio
- Lambertville, Michigan
- Temperance, Michigan
Now Expanding To:
- Columbus, Ohio
- Detroit, Michigan
- Cleveland, Ohio
- Indianapolis, Indiana
- Pittsburgh, Pennsylvania
We provide contractor marketing services to all home improvement trades across all service areas.
Ready to Fill Your Calendar with Quality Projects?
Get your free contractor marketing consultation and discover how we can help you dominate your market.
Our consultation includes:
- Current marketing audit
- Competitor analysis
- Keyword opportunity identification
- Service-specific marketing strategy
- Custom marketing plan
- Package recommendations and pricing
- ROI projections
No obligation. No pressure. Just expert advice on growing your contracting business.
Schedule Your Free Consultation →
Or call (419) 540-8964 to speak with a contractor marketing specialist today.
Contact Information
Easy Street Social
Phone: (419) 540-8964
Email: info@easystreetsocial.com
Website: https://easystreetsocial.com
Service Areas: Toledo, Perrysburg, Oregon, Lambertville, Temperance, Columbus, Detroit, Cleveland, Indianapolis, Pittsburgh
Business Hours:Monday – Friday: 9:00 AM – 6:00 PM ESTSaturday: By AppointmentSunday: Closed
Related Services
Looking for specific marketing services? We offer:
- AI Marketing Programs – Comprehensive AI-powered marketing
- SEO & Local Search – Rank higher in Google
- Social Media Management – Professional social media presence
- Website Design – Professional contractor websites
- Content Creation – Project showcases, guides, tips
- Google Business Profile Optimization – Dominate local search