Restaurant Marketing Services

AI-powered marketing that fills tables, builds your reputation, and turns first-time diners into loyal regulars—created by experts with 15+ years of restaurant marketing experience.

Stop losing customers to competitors with better online presence. We help restaurants dominate local search, build engaged social media followings, and generate consistent reservations and foot traffic.

Your tables should be full. Let’s make it happen.

Get Your Free Restaurant Marketing Consultation

Why Restaurant Marketing Is Different

The Restaurant Reality

90% of diners check online reviews before choosing a restaurant.

Your online reputation directly impacts your bottom line. One bad review can cost you dozens of customers.

75% of diners discover restaurants through social media.

Instagram, Facebook, and TikTok are where hungry customers find their next meal. If you’re not posting consistently, you’re invisible.

“Near me” searches have grown 900% in recent years.

When someone searches “restaurants near me” or “best Italian restaurant Toledo,” you need to be at the top of the results.

What You’re Losing Without Marketing

❌ Empty Tables: Competitors with better marketing fill their tables while yours stay empty❌ Lost Revenue: Every day without marketing is thousands in lost sales❌ Price Competition: Without brand loyalty, you’re forced to compete on price alone❌ Staff Turnover: Inconsistent business makes it hard to retain quality staff❌ Negative Reviews: Without reputation management, bad reviews dominate your online presence

What You Gain With Restaurant Marketing

✅ Full Tables: Consistent reservations and walk-ins, even during slow periods✅ Higher Check Averages: Brand loyalty means customers order more and tip better✅ Repeat Customers: Turn one-time diners into weekly regulars✅ Premium Pricing: Strong brand allows you to charge what you’re worth✅ Staff Stability: Consistent business means you can keep your best employees

Our Restaurant Marketing Services

Google Business Profile Optimization

Dominate “near me” searches and appear at the top when hungry customers search for restaurants.

What We Do:

Complete profile setup and optimization
Keyword-rich business description
Category optimization for maximum visibility
High-quality photos (menu items, interior, exterior, team)
Regular posts (3-4 per month) with offers and updates
Review generation and response strategy
Q&A management
Menu integration
Booking link integration
Hours and holiday updates

Results You Can Expect:

Top 3 rankings for “restaurants near me” searches
50-100% increase in Google Maps visibility
30-60% increase in phone calls and direction requests
Higher click-through rates from search results
More 5-star reviews

Pricing: Included in all restaurant marketing packages

Optimize Your Google Profile →

Social Media Management for Restaurants

Build a loyal following that craves your food and shares your content with their friends.

Platform Strategy:

Instagram: Food photography, stories, reels, behind-the-scenes
Facebook: Events, specials, community engagement, reviews
TikTok: Viral food content, chef features, cooking tips
Google Business Profile: Regular posts with offers and updates

Content Types:

Mouth-watering food photography
Chef profiles and cooking demonstrations
Behind-the-scenes kitchen content
Customer testimonials and reviews
Daily specials and seasonal menus
Event announcements
Staff spotlights
Local community involvement

Posting Frequency:

20-40 posts per month (depending on package)
Daily Instagram stories
2-4 TikTok videos per month (Premium package)
3-4 Google Business Profile posts per month

AI-Powered Creation:

Professional food photography editing
Custom graphics for specials and events
Engaging captions with local hashtags
Optimal posting times for maximum reach
Trending audio and format integration

Results You Can Expect:

2,000-5,000+ followers in first 12 months
5-10% engagement rate (vs. 2-3% industry average)
15-25% of new customers from social media
Increased brand awareness and word-of-mouth
User-generated content from happy customers

Pricing: Starting at $1,500/month

Start Social Media Management →

Restaurant SEO & Local Search

Rank #1 for the keywords hungry customers search when looking for restaurants like yours.

Target Keywords:

“[Cuisine] restaurant [city]” (Italian restaurant Toledo)
“Best [cuisine] near me”
“[Restaurant name] menu”
“[Restaurant name] hours”
“[Restaurant name] reservations”
“Restaurants in [neighborhood]”
“[Cuisine] delivery [city]”
“Private dining [city]”

SEO Services:

Keyword research and strategy
Website optimization (titles, descriptions, headers)
Menu page optimization
Location page creation
Blog content (recipes, chef stories, local food scene)
Local citation building
Review generation and management
Schema markup for rich results
Mobile optimization

Content Strategy:

2-4 blog posts per month
Menu descriptions optimized for search
Location-specific landing pages
FAQ content for common questions
Recipe and cooking tips content
Local food scene and event coverage

Results You Can Expect:

First-page rankings for 20-40 restaurant keywords
100-300% increase in organic website traffic
Higher visibility in Google Maps
More online reservations and orders
Improved local reputation

Pricing: Starting at $1,500/month

Improve Your Restaurant SEO →

Restaurant Website Design

A beautiful, mobile-friendly website that showcases your menu, takes reservations, and converts visitors into customers.

Website Features:

Mobile-responsive design (80% of restaurant searches are mobile)
Online menu with photos and descriptions
Online reservation integration (OpenTable, Resy, etc.)
Online ordering integration (if applicable)
Photo gallery showcasing food and atmosphere
Customer testimonials and reviews
Event and private dining information
Location and hours prominently displayed
Click-to-call phone number
Google Maps integration
Social media integration

Design Elements:

Custom design matching your brand
High-quality food photography
Fast loading speed
SEO-optimized structure
Easy content management (WordPress)
ADA compliant for accessibility

Results You Can Expect:

40-60% increase in online reservations
30-50% increase in phone calls
Lower bounce rates and longer visits
Professional brand presentation
Better conversion from social media traffic

Pricing: $3,500-$15,000 (one-time) + $250-$500/month maintenance

Get a Restaurant Website →

Content Creation for Restaurants

Engaging content that tells your story, showcases your food, and keeps customers coming back.

Content Types:

Menu item descriptions that sell
Blog posts (recipes, chef stories, food trends)
Email newsletters with specials and events
Social media captions and posts
Google Business Profile posts
Video scripts for social media
Press releases for media coverage
Event announcements and promotions

Menu Copywriting: Transform boring menu descriptions into mouth-watering copy that increases order values:

Before: “Chicken Parmesan – $16.99”
After: “Mama’s Chicken Parmesan – Hand-breaded chicken breast topped with house-made marinara and melted mozzarella, served over fresh pasta. A family recipe passed down three generations. $16.99”

Blog Content:

Behind-the-scenes chef stories
Recipe tips and cooking techniques
Seasonal ingredient spotlights
Local food scene coverage
Wine pairing guides
Event recaps and announcements

Results You Can Expect:

20-30% higher average check from better menu descriptions
500-2,000 monthly blog visitors
Growing email list for direct marketing
Stronger brand storytelling
More media coverage and PR opportunities

Pricing: Starting at $900/month

Get Restaurant Content →

Online Reputation Management

Generate 5-star reviews, respond to feedback professionally, and build a reputation that attracts customers.

Reputation Services:

Review generation campaigns
Automated review request system
Review monitoring across all platforms
Professional review responses (positive and negative)
Reputation repair for existing negative reviews
Competitor reputation analysis
Monthly reputation reports

Platforms We Monitor:

Google Business Profile
Yelp
TripAdvisor
Facebook
OpenTable
DoorDash/Uber Eats (if applicable)
Industry-specific review sites

Review Generation Strategy:

Post-meal email/SMS requests
QR codes on receipts and tables
Staff training on asking for reviews
Incentive programs (within platform guidelines)
Timing optimization for best response rates

Results You Can Expect:

5-15 new 5-star reviews per month
Improved overall rating (4.5+ stars)
Professional responses to all reviews
Reduced impact of negative reviews
Higher conversion from review readers

Pricing: Starting at $500/month

Build Your Reputation →

Email Marketing for Restaurants

Build a list of loyal customers and bring them back with targeted email campaigns.

Email Campaigns:

Welcome series for new subscribers
Weekly/monthly specials and events
Birthday and anniversary campaigns
Seasonal menu announcements
Private dining and catering promotions
Holiday and special occasion campaigns
Re-engagement campaigns for inactive customers
VIP and loyalty program communications

List Building:

Website signup forms
In-restaurant signup (tablets, QR codes)
Social media promotions
Reservation confirmation opt-ins
Online ordering opt-ins

Results You Can Expect:

500-2,000 subscribers in first 6 months
25-35% open rates
5-10% click-through rates
10-20% of email recipients visit within 7 days
$5-$15 ROI for every $1 spent on email marketing

Pricing: Starting at $500/month

Start Email Marketing →

Restaurant Marketing Success Story

DaCapo Coffee – Toledo, Ohio

Industry: Coffee Shop & CaféLocation: Toledo, OhioChallenge: New coffee shop needed to build brand awareness, attract customers, and compete with established chains.

The Situation: DaCapo Coffee opened in a competitive Toledo market with zero online presence, no social media following, and no brand recognition. They needed to quickly establish themselves and drive foot traffic.

Our Strategy:

1. Google Business Profile Optimization

Complete profile setup with keyword-rich description
Professional photos of coffee, food, and interior
Regular posts (3-4 per month) with specials and events
Review generation strategy
Q&A management

2. Social Media Marketing

Instagram and Facebook content strategy
20 posts per month showcasing coffee, food, and atmosphere
Behind-the-scenes content with baristas
User-generated content campaigns
Local community engagement

3. Website Design & SEO

Mobile-friendly website with online menu
Blog content about coffee education and local events
Location page optimized for “coffee shop Toledo”
Fast loading and easy navigation

4. Content Marketing

2 blog posts per month
Email newsletter (monthly)
Menu descriptions optimized for appeal
Social media captions and stories

5. Email Marketing

In-store signup with QR codes
Welcome series for new subscribers
Weekly specials and events
Birthday rewards program

The Results:

Social Media Growth:

0 to 2,500+ followers in 12 months
8.5% engagement rate (vs. 3-5% industry average)
25% of new customers discovered DaCapo through social media
Consistent user-generated content from happy customers

Website & SEO:

1,200+ monthly visitors from organic search
First-page rankings for “coffee shop Toledo,” “best coffee Toledo”
40% of website visitors visit the shop within 7 days
3:20 average session duration (high engagement)

Email Marketing:

800+ subscribers in 12 months
28% open rate (vs. 20% industry average)
12% click-through rate on special offers
15-20% of email recipients visit within 7 days of campaign

Google Business Profile:

Top 3 ranking for “coffee shop near me”
150+ 5-star reviews in first year
60% increase in direction requests
45% increase in phone calls

Business Impact:

300% increase in foot traffic in first 12 months
Consistent daily lines during peak hours
Strong brand recognition in Toledo coffee scene
Profitable within 6 months (vs. 12-18 month average for new restaurants)
Expanded hours due to demand
Hired 5 additional staff members

“Easy Street Social transformed our business. We went from unknown to one of Toledo’s most talked-about coffee shops in less than a year. The social media strategy alone has been worth 10x what we’ve paid.” — DaCapo Coffee Owner

View Full DaCapo Coffee Case Study →

Restaurant Marketing Packages

Starter Restaurant Package – $1,500/month

Perfect for new restaurants or those just starting their marketing journey.

Included:

Google Business Profile: Complete optimization, 3 posts/month, review management
Social Media: 20 posts/month (Instagram, Facebook), daily stories, hashtag strategy
Basic SEO: Keyword research, on-page optimization, monthly reporting
Content: 2 blog posts/month, social media captions
Reputation Management: Review monitoring and responses

Best For:

New restaurants building initial presence
Single-location restaurants
Budget-conscious owners
Testing marketing effectiveness

Expected Results:

500-1,000 new followers in 6 months
20-40% increase in foot traffic
5-10 new 5-star reviews per month
First-page rankings for restaurant name
Growing social media engagement

Get Started with Starter Package →

Professional Restaurant Package – $2,500/month

Our most popular package for established restaurants ready to dominate their market.

Everything in Starter, plus:

Enhanced Social Media: 30 posts/month, 2 TikTok videos/month, Instagram Reels
Advanced SEO: 4 blog posts/month, local citation building, competitor analysis
Email Marketing: Monthly newsletter, 500+ subscriber list building, automated campaigns
Enhanced Reputation: Proactive review generation, reputation repair
Content Strategy: Menu copywriting, video scripts, event promotions
Monthly Strategy Call: Review performance and adjust strategy

Additional Features:

Priority response time
Dedicated account manager
Advanced analytics and reporting
Seasonal campaign planning

Best For:

Established restaurants
Multiple locations
Competitive markets
Restaurants focused on growth

Expected Results:

2,000-3,000 new followers in 6 months
50-80% increase in foot traffic
10-15 new 5-star reviews per month
First-page rankings for cuisine keywords
500-1,000 email subscribers
15-25% of customers from marketing efforts

Get Started with Professional Package →

Premium Restaurant Package – $4,000/month

Comprehensive marketing solution for restaurants competing at the highest level.

Everything in Professional, plus:

Full Social Media: 40 posts/month, 4 TikTok videos/month, daily stories, influencer outreach
Complete SEO: 8 blog posts/month, advanced link building, local PR
Advanced Email: Weekly campaigns, segmentation, automation, 2,000+ list building
Video Marketing: Professional video production (1 per month), YouTube channel management
Paid Advertising: Google Ads and Facebook/Instagram Ads management ($1,000 ad spend included)
PR & Media: Press releases, media outreach, event coverage
Weekly Strategy Calls: Continuous optimization and planning

Premium Features:

Dedicated marketing team
Professional photography (monthly)
Influencer partnerships
Event marketing support
Crisis management
Competitive intelligence reports

Best For:

Multi-location restaurants
High-end dining establishments
Restaurants in highly competitive markets
Businesses with aggressive growth goals

Expected Results:

5,000-10,000 new followers in 6 months
100-150% increase in foot traffic
20-30 new 5-star reviews per month
Dominant search rankings across all keywords
2,000+ email subscribers
30-40% of customers from marketing efforts
Media coverage and PR opportunities

Get Started with Premium Package →

Restaurant Marketing Process

Phase 1: Discovery & Strategy (Week 1)

We learn everything about your restaurant to create a winning marketing strategy.

Discovery Activities:

Restaurant tour and photography session
Menu review and optimization recommendations
Target audience and competitor analysis
Current marketing audit
Goal setting and KPI definition
Brand voice and messaging development

Deliverable: Complete marketing strategy document and 90-day action plan

Phase 2: Foundation Building (Weeks 2-4)

We set up all marketing channels and create initial content.

Setup Activities:

Google Business Profile optimization
Social media profile setup and branding
Website optimization (if applicable)
Review generation system setup
Email marketing platform setup
Analytics and tracking implementation
Initial content creation and scheduling

Deliverable: All marketing channels live and optimized

Phase 3: Launch & Promotion (Month 2)

We launch your marketing campaigns and start driving results.

Launch Activities:

Social media posting begins (daily)
Google Business Profile posts (weekly)
Blog content publishing
Email campaigns launch
Review generation campaigns
Local SEO optimization
Paid advertising launch (if applicable)

Deliverable: Active marketing across all channels

Phase 4: Optimization & Growth (Months 3-6)

We analyze performance and continuously improve results.

Optimization Activities:

Performance analysis and reporting
Content strategy refinement
A/B testing of messaging and offers
Audience targeting optimization
Budget allocation adjustments
New campaign development
Seasonal strategy planning

Deliverable: Monthly performance reports and strategy updates

Phase 5: Scale & Dominate (Months 6+)

We scale what’s working and help you dominate your market.

Scaling Activities:

Expand successful campaigns
Launch new marketing channels
Develop advanced automation
Build strategic partnerships
Plan expansion marketing (if applicable)
Develop loyalty and VIP programs
Create brand ambassador programs

Deliverable: Sustainable, scalable marketing system

Frequently Asked Questions

General Questions

Q: How long does it take to see results from restaurant marketing? A: Most restaurants see initial results within 30-60 days (increased social media following, more reviews, higher search visibility). Significant business impact typically occurs within 3-6 months as all channels compound.

Q: Do you work with all types of restaurants? A: Yes. We work with coffee shops, cafés, casual dining, fine dining, fast casual, food trucks, bars, breweries, and all hospitality businesses.

Q: Can you help with multiple locations? A: Absolutely. We have experience managing marketing for multi-location restaurant groups. Pricing scales based on number of locations.

Q: Do you require long-term contracts? A: We offer both month-to-month (30-day notice) and discounted 6-month or 12-month contracts. Most clients stay 2-3+ years because results compound over time.

Services & Strategy

Q: Do you handle food photography? A: Yes. Premium packages include monthly professional photography. All packages include smartphone photography guidance and editing for social media content.

Q: Can you help with online ordering and delivery? A: Yes. We can integrate online ordering systems, optimize your presence on delivery platforms (DoorDash, Uber Eats), and market your delivery services.

Q: Do you manage paid advertising? A: Yes. Premium packages include paid advertising management. We can also add paid ads to any package for an additional fee.

Q: What if we already have a website? A: We can work with your existing website and optimize it for better performance, or we can design a new one if needed.

Results & ROI

Q: How do you measure success? A: We track foot traffic, reservations, online orders, phone calls, website traffic, social media growth, reviews, search rankings, and email engagement. Monthly packages include detailed reporting.

Q: What kind of ROI can we expect? A: Most restaurants see 3-5x ROI within 6 months. For example, a $2,500/month investment typically generates $7,500-$12,500 in additional monthly revenue.

Q: How many new customers will we get? A: Results vary by location, competition, and package level. On average, our clients see 20-50% increases in foot traffic within 6 months, with 15-30% of new customers attributing their visit to our marketing efforts.

Q: What if we don’t see results? A: We provide monthly reporting and strategy adjustments. If something isn’t working, we pivot quickly. Our goal is measurable business growth, and we’re committed to achieving it.

Service Areas

Currently Serving:

Toledo, Ohio
Perrysburg, Ohio
Oregon, Ohio
Lambertville, Michigan
Temperance, Michigan

Now Expanding To:

Columbus, Ohio
Detroit, Michigan
Cleveland, Ohio
Indianapolis, Indiana
Pittsburgh, Pennsylvania

We provide restaurant marketing services to coffee shops, cafés, casual dining, fine dining, fast casual, bars, and breweries in all service areas.

View All Locations We Serve →

Ready to Fill Your Tables?

Get your free restaurant marketing consultation and discover how we can help you dominate your local market.

Our consultation includes:

Current marketing audit
Competitor analysis
Keyword opportunity identification
Social media strategy recommendations
Custom marketing plan
Package recommendations and pricing

No obligation. No pressure. Just expert advice on growing your restaurant.

Schedule Your Free Consultation →

Or call (419) 540-8964 to speak with a restaurant marketing specialist today.

Contact Information

Easy Street Social

Phone: (419) 540-8964

Email: info@easystreetsocial.com

Website: https://easystreetsocial.com

Service Areas: Toledo, Perrysburg, Oregon, Lambertville, Temperance, Columbus, Detroit, Cleveland, Indianapolis, Pittsburgh

Business Hours:Monday – Friday: 9:00 AM – 6:00 PM ESTSaturday: By AppointmentSunday: Closed

Related Services

Looking for specific marketing services? We offer:

AI Marketing Programs – Comprehensive AI-powered marketing
SEO & Local Search – Rank higher in Google
Social Media Management – Complete social media solution
Website Design – Professional restaurant websites
Content Creation – Menu copy, blogs, social content
Google Business Profile Optimization – Dominate local search

View All Services →

Other Industries We Serve

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