The GMB platform is divided into sections and we have included these different sections below and how you can use it.
Home: GMB includes a home section where you can include an overview of the latest happenings in your business. The home features your customer photos, reviews and your posts. This is basically a snapshot overview of all GMB sections.
Posts: In the posts section allows you to create posts for your listing and engage with potential customers. Examples of such content include upcoming events, offers, featured products and exciting deals. If you know how to use the post section, it can serve as an effective tool for converting your prospects into customers.
One of the best ways of optimizing posts is to include an image. You can even use these post to drive traffic back to your website. It is important to stick to a schedule to enable you change your post frequently.
Information: There is an information panel on the GMB which allows you to update your business information if the need arises. From the info panel, you can change phone number, website URL, and other business attributes. Additionally, the panel allows you to edit your business description.
Often times, potential customers want to know if your business is open during the weekend and holidays so it is important you include your schedule and working hours in the info panel.
You can also include your products and services in this section. This will boost your visibility on desktop searches. But it also allows your listing to appear in Google Assistant or Amazon Alexa.