WHAT IS VIDEO MARKETING?
Video Marketing is a promotional strategy using short, attractive, and educational videos by companies, either on their own websites or distributed through websites like YouTube to promote their products and services. The main purpose of creating these videos is to spread the awareness of the company’s products and services. The visual demonstration of the message makes the advertisement or promotional video appear lucid and visually appealing.
Why Video Marketing?
YouTube has become the second largest search engine in the world (behind only Google), and 300 hours of video are uploaded to YouTube every minute! These stats point to consumers’ voracious appetite for video content, but also the need to stand out from the crowd with relevant and optimized videos. Our video design team creates all kinds of videos: short and long, educational and humorous, animated and live-action.
If you’re ready to reach consumers with engaging content that packs a visual punch, our video marketing services are for you. When you choose video marketing solutions from Easy Street Social, you’ll get web-optimized video that can be used on all of your digital properties.
Our full-time video staff works with you on every step of the production process, from scripting and filming to editing and proofing. Once completed, your video can be used for multiple purposes and maximum reach. Place it on your website, share it on your social networking sites, and broadcast it on cable television.
Improves SEO Ranking
The presence of video itself affects the most important SEO ranking factor: content. Video is evidence of quality content, and as part of a media mix on a site, it helps send signals to search engines that your page or site contains rich media relevant to search requests. It is expected that search engines will continue to increase the ranking factor of including video as consumers demand video in search results. So having video on your site will boost page rank.
Attract More Visitors
Video marketing has the potential to attract a lot of new visitors. There are many video upload sites for you to share your video, like YouTube, DailyMotion, Vimeo, and so forth. And the best thing about it is that it is completely free to share your video on all these sites. The more places that you upload and share your video, the greater the chance of your video getting shared by others through social media, and the better the chance of your video going viral. That’s the wonderful thing about videos. It’s easy to share, so if someone likes your product or service, then there’s a good chance of your video being shared to their friends in their social network as well
Connect With Your Audience
People prefer to do business with those that they like and trust. And videos help your potential customers get to know you much more easily than words ever can. With video marketing, people can connect with a human face, a voice, and a personality, so emotions can be communicated so much more powerfully through a video than with text. Audiences want to see the heart, people and characters behind the company name and logo, and video marketing is one of the best ways to make that happen. Videos helps customers feel like they know you, even before they’ve met you.
Engagement Drives Sales
Another great benefit of video marketing is that it gets your visitors involved with your website, and engaged with your content. In fact viewers spend 100% more time on pages with videos on them. And according to Internet Retailer, viewers are 85% more likely to purchase a product after watching a product video. The combination of these two—keeping visitors on your website for a longer period of time & educating them about your products—has a powerful effect, and translates into a much greater chance that visitors will purchase your products