Social media marketing has changed the way we do business. Facebook began as way to for college students to meet and interact. Now it’s a MUST HAVE for every business. How did this happen?
There are more mobile devices on the face of the earth than there are people on the face of the earth. I remember the first phone in a bag. Now everyone has a computer in their pocket. It’s very easy to see how this increase in technology is connected to the rise in popularity of the online communities and social media platforms. Today’s informed customers are able to instantly locate and interact with businesses via social media platforms like Facebook and Twitter As a business owner, how do you use this to your advantage?
Think of social media as a cocktail party.
Yes you can sell on social media. In fact platforms like Facebook have pre-built solutions to sell products and services. But the most successful businesses use social media to build relationships with potential customers or clients. Think about social media as a cocktail party, meet and greet or business mixer. If I introduced myself to everyone I met “Hi I’m David, I sell social media” it wouldn’t take long before I’m in the corner alone. There’s no quicker way to lose a prospect than to greet them with a sales pitch.