Case Study – Novotney Lawn Care
At Easy Street Social, we help local service businesses grow their digital footprint. One of our standout projects was working with Novotney Lawn Care, a Toledo-area landscaping company that wanted more customers from search and social media.
The Challenge
Novotney Lawn Care’s online presence didn’t match their reputation. While their service quality was top-notch, competitors were outranking them in Google and showing up first on Facebook. They wanted to:
- Attract more Toledo homeowners searching lawn care
- Drive leads from social media ads
- Strengthen their Google Business Profile visibility
Our Strategy
We created a local-first growth plan tailored to home service businesses:
- Optimized their Google Business Profile with keywords, updated photos, and structured services
- Built SEO content to rank for lawn care and landscaping searches in Toledo and Temperance
- Ran targeted Facebook ads highlighting before-and-after transformations and seasonal promotions
- Used AI-driven analytics to track ad performance and maximize budget efficiency
The Results
The results spoke for themselves:
- 🚀 220% growth in organic search traffic
- 🥇 Multiple page 1 rankings for “Toledo lawn care” and “landscaping Temperance”
- 📲 150+ new leads from combined SEO and ads within 3 months
- 💬 Customers reporting they discovered Novotney directly through Google Maps
Why It Matters
Novotney Lawn Care’s story proves that even traditional service businesses can win big online. By pairing local SEO, social media ads, and AI-powered insights, we helped them transform digital visibility into real-world growth.
“Easy Street Social gave us the online presence we were missing. Customers now say they found us on Google every week. It’s been a game changer.” – Novotney Lawn Care Team
Ready to Grow Your Business?
If you’re a home service business in Toledo, Temperance, Lambertville, or Northwest Ohio, Easy Street Social can help you dominate online the same way we helped Novotney Lawn Care.
📞 Contact us today to start your growth story.