I taught a social media class at the local college. Most of my students were local business owners that are taking their first steps into social media marketing. One of the biggest thrills I got is when I saw a student experience what I call an “Aha” moment. I can see it in their eyes when the light bulb comes on and they think “Wow! That is really cool!” They are grateful for the information I am sharing and I am excited about the opportunities that social media brings to their business.
Social Media is a very dynamic industry. A great deal of my time is spent researching new updates, testing new tips and secrets, and finding new strategies both for my clients and my students. I keep track of my “Aha” moments it was very easy to see a trend developing. Most of them come from Amy Porterfield. Amy has always been my “Go To” source with any of my Facebook marketing questions.
Amy is the co-author of Facebook Marketing All-In-One for Dummies and a Social Media Strategist for entrepreneurs and small businesses. With 12+ years marketing experience, Amy has worked with mega brands like Harley-Davidson Motorcycles, along with Tony Robbins International where she oversaw his content marketing team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers who are eager to do business with you again and again
Easy Street Social: Amy, thank you for your time today. I began following you through your work with Social Media Examiner. How did you get started in social media?
Amy: When I was working with Tony Robbins we started to experiment with social media. Tony was hesitant to jump on Twitter, but when he finally did, it exploded and the barrier to talk directly to our audience was torn down. Tony had over a million followers quickly and we began to see the real power of social media. From there I started his Facebook Page and that’s when I first fell in love with Facebook
Easy Street Social: You’ve helped thousands of people achieve and exceed their marketing goals. Are there any of your accomplishments with social marketing that you are particularly proud of?
Amy: I am most proud of my success with FBinfluence, my online training program. I partnered with Lewis Howes and Sean Malarkey to create this program and it has sold over 5,000 units to date. We put a lot of time and energy into that program and it was nice to see it succeed.
Easy Street Social: I had the pleasure of meeting Lewis and Sean at a seminar in San Diego. With your knowledge and experience of Facebook, Lewis with LinkedIn and Sean with Twitter, that is a powerful trio of pioneers in the social media industry. What impact or change have you seen due to Facebook/Social marketing?
Amy: With Facebook, I’ve seen businesses pay attention more and really take the time to reach out to their audience. If you don’t have engagement on Facebook, you don’t get seen in the News Feeds. Due to this one important factor, I think businesses work harder to deliver content they know their audience will interest with and share. Facebook has taken the bar up a notch for relationship marketing and that’s a great thing.
Easy Street Social: Amy you have very active communities on Twitter, YouTube and Pinterest. What does Facebook do for you that nothing else can do?
Amy: It allows me real-time conversations that I would normally not be able to have with traditional media. And although Twitter also allows for this, I enjoy conversations on Facebook more because you can expand on your conversations and communicate at a more meaningful level.
Easy Street Social: One of the first things that I notice about your communities is not only the large numbers but also how active and helpful your followers are. How did you build your following?
Amy: Guest blog posting and getting interviewed about Facebook marketing strategies were my two biggest list building strategies in the beginning. And then I started to do live webinars were I would deliver outstanding free content – and they were a big hit. Once I discovered webinars, they have become my number one tool of choice for list building.
Easy Street Social: Your webinars are fantastic. You always have great guests, the latest tips and most importantly amazing content. I’m sure that’s why it’s always standing room only for your webinars. What kinds of people/businesses are they?
Amy: My audience is primarily small businesses and entrepreneurs.
Easy Street Social: Amy I’ve mentioned the value of your content to others. How do you choose who you will subscribe to and which pages you will like?
Amy: I tend to listen to recommendations from my peers and those I trust. I try not to subscribe to too much because I like to focus on what truly matters to my business. But if the person has something interesting to say, and can deliver in a concise and thoughtful manner, I am all ears!
Easy Street Social: What do you look for in a fan?
Amy: I look for a genuine interest in building a business online and growing an audience via social media. If someone is interested in using social media to gain exposure, leads and sales, then they will be interested in my content. A great fan is someone who engages with my content, asks smart questions and uses me as a resource for their social media needs.
Easy Street Social: And you have a lot of great fans. There are so many automation tools with Facebook and social media, how do you feel about automation?
Amy: I am not a fan of automation – not only do I think Facebook does weird things with posts that are sent via third party tools (even though they say they don’t!), I think automation takes away from the real-time engagement opportunities you can have with your potential customers. Some automation is fine, but I try to post in real-time as much as possible.
Easy Street Social: You mention the importance of developing a strategy in all of your webinars. What strategies did you use for social marketing?
Amy: I ask questions a lot on my Facebook page – easy to answer questions tend to get the most engagement. And it’s good to mix them up – some about business and some just for fun.
Easy Street Social: A recent post on your Facebook wall was “Mistakes are proof that you are trying”. If you could go back to when you first began using social media, what is one thing you would have done differently?
Amy: I think I would have been more selective with who I friended on my profile. I friended everyone who wanted to be a friend and maxed out quickly – so unless I create a bunch of special lists, I can’t use Facebook just for friends and family posts. With the Subscribe Button, now people just starting out on Facebook can be more selective with their friends while still gaining exposure with the Subscribe button.
It’s been said before that if you want to be successful then find someone who meets your definition of success and model their behavior. I can’t think of a better candidate than Amy.
Amy, thank you again for sharing your time and knowledge with my readers.